Currently, I work in the network department of an enterprise management training company in Changsha. Served for 1 month and 9 days. The main work is to do SEO, publish information, and negotiate with potential customers from the Internet. Work can mean you are busy, and you can say you are tired. This is also the first time I have come back to work since I gradually gave up in 2009 and completely gave up on the Internet in 2009. Therefore, facing this work, I felt confused.
I still remember that when I first accepted this business management training website, I felt quite complicated. The entire website only accepts one background permission, and the background can only add article publishing information. The front-end structure of the website is unreasonable, the design is poor, and even the frame is misaligned under different browsers and resolutions. The user experience is seriously lacking. The title, description, and keyWords are unreasonable and cannot be moved. There is no friendly link addition item, which means that I cannot add friendly links. At least others can only unilaterally add my friendly links and send me PR. FTP management rights are even less available. The company outsources the website, and the outsourced website is a friend of the company’s boss. You can’t rush, rush, or yell at it. In other words, everything must be in harmony. The new website has been delayed for a long time. Since the program is ASP, I tried to upload a few ASP Trojans to obtain WEBSHELL permissions to modify the web page. Obviously the defense is not very good, but we haven't been able to break through it yet, and we don't want to give up on it.
After looking at the whole situation, I felt quite discouraged. Even if you are discouraged, you still have to work hard. After several exchanges, it was discovered that the website could not be improved. Then just do what’s best with what you have now.
First, determine the current form of the entire website.
A group with website PR3, BR0, 600+ inclusions, 500+ external links, daily IP10-30, PV20-50, and more than 60 administrator rights in hand. After all, having been a company for 7 years and having a website for nearly 5 years, I have accumulated a lot. The source of traffic mostly comes from long strings of famous keywords. For example: "Everyone has his own way, and every way is correct. The misfortune of people is that they don't want to go their own way, they always want to go somewhere else." Since the company is a business management training type, the information accumulated on the official website Most of them are short sentences of this original nature. Therefore, we can be found by searching for this type of keywords, but there are few people searching for this type of keywords, and it is not a precise customer group. Therefore, it is naturally impossible to obtain good traffic and accurate customers.
So, I made sure first. Purpose, the purpose of the website is to bring customers! Then start the channels. What is a channel? It is to allow potential users to learn about us through this channel. No need to doubt, it is best to understand that our channel is SEO.
So, I determined the general direction.
1. SEO 2. Promotion of websites of the same type 3. Mass bombing and information release. 4. Find other ways to promote.
In fact, these are old routines. Is it useful? I didn’t know at the time, so I could only take a look step by step.
So to do SEO, let’s talk about SEO first. First of all, I carefully read the Baidu SEO Guide 2.0 [Official Edition].pdf. As for why you should read this, the content inside is no different from the old SEO explanations. What's the use. In fact, this is the same as trying to figure out the speech of a national leader. The above sentence seems simple and casual, and everyone understands that it means nothing. There will be a large group of people speculating below, and there will always be someone who will figure out the true meaning and gain benefits. Take out this PDF from Baidu and look through it when you have nothing to do. You will still gain a lot from it. I won’t go into detail about the user experience part, our website doesn’t allow me to do too much. I can only edit website articles. So, I started from here. Yes, anchor text, internal link building. Do user experience. The user experience cannot be made too deep. Just add text and connections yourself. For example: a mix of pictures and text, and a sentence after the end of the article, dear, I guess you may still be interested in these. Or there will be a QQ chat at the bottom of the article. At most.
Let me talk about my understanding of external construction. Baidu documents once had this paragraph: "Communication tools, popular forums, blogs, high-quality friend links, and recommended information will be used by search engines to judge the value of the website." Okay, Baidu, you say this, let me do this! Let me briefly understand it before doing it. What Baidu means is nothing more than QQ promotion and forum promotion as external links, software and blog promotion as external links, soft article publishing, and other high-weight websites as friend links and external links. So I called my colleagues and started a blog! Baidu, Sina, Hexun, Sohu, NetEase, Phoenix. There is something interesting about keeping a blog. I divide the blogs into categories. 1. Technology. 2. Entertainment. 3. Home furnishing 4. Corporate 5. Inspirational 6. Personal. There were 6 blogs in the early stage. 1 category per blog. Post an original article related to this genre every day. You may ask me where I get so many original articles? It’s very simple. Do you know where the original articles with cute pictures on my blog come from? They come from forums that are not included in Baidu! For example, colored forum websites !Haha, you see. If you search those forums, you will find some articles that are not pornographic, but about life information, and Baidu does not include them. So I waited for him to publish it and immediately copied and pasted it. For example: foreign interesting forums, just translate them directly. For example: Think for yourself. After maintaining the blog for half a month, I found that basically every article was included. Of course, blogs should also be divided into types. For example, according to the old rule, Baidu blog is the fastest included, so I positioned Baidu blog as the company's official blog, posted some official information, corporate management training-type articles, and added link anchor text. But don’t add it too harshly. I added it too harshly some time ago and it will no longer be included after May 9. Then I immediately adjusted the direction and asked my colleagues to post articles that don’t focus on keywords. Sure enough, things improved and they started to be collected again. As for Sina blog, it is technical + entertainment. Because Sina's entertainment atmosphere is too heavy, Baidu pays more attention to it. For example, the cute pictures I posted on this blog the day after it was created were included in it in about an hour. The cute pictures I posted today are included in the 1-minute list. Later, I tried again and posted "[Bohai Shibei 0516] Rain in the South of the Yangtze River, Wind in the Changchuan River" and it was indeed included again in 1 minute.
That’s it for the blog. Then let’s talk about high-weight external links and soft articles. As the Internet matures, it will become increasingly difficult to build external links, and what follows is the importance that search engines place on external links. In fact, I think this aspect is a matter of resource accumulation. For example, as we all know, if you search carefully at inrul:bbs gov.cn, you will find that there are actually many sites that you can register for, and you can register with a personalized signature link, and post with a link, but you cannot use www. Look carefully. For example: bbs.zgts.gov.cn. However, some sites still need to wait for a while before posting anchor text. Use excl to record your registered account and wait. Accumulate slowly. When it reaches a certain amount, the effect is pretty good. Then there are the major webmaster forums, which are very effective in this regard, are included quickly, and are recognized by Baidu. For example, A5, if you don’t have an account and spend 10 yuan to buy one, you will benefit a lot.
Writing soft articles is quite frustrating. My old opinion is that if you can write it yourself, write it yourself. Of course, I still suggest that you must write around keyword themes. Don’t pile on keywords, and don’t insert keywords into an article that are not related to keywords. That’s useless, Baidu can understand it now. Once the soft article is written and published, it can be published in the soft article area of the webmaster forum, it will be collected quickly, and Baidu recognition will be relatively good. Forums and portals in the same industry can also post. Since my industry is in business management training, I submit articles to portals in the same industry every day. What I think is that if I submit 100 articles, one article will be passed! If passed, the effect will be good.
Of course, external links to Baidu Encyclopedia, Know, Sosou Ask, Sina iAsk, and Yahoo Knowledge Hall are a must. Classified information network, search on Baidu, there are many information release websites. These are still pretty good resources. I don’t have any good suggestions for making external links such as encyclopedias. If you do it by yourself, keep doing it and keep doing it! I once wrote a word more than 10 times, constantly revising it, constantly looking at areas that looked suspiciously like advertising, and finally passed it. The words I found are relatively unfamiliar to our industry. In fact, the most important thing is to build external links, so we don’t value others’ visits, and it is difficult to modify it if it is unfamiliar to competitors. Occasionally, I spend 2 yuan to have it made by Zhu Bajie, which is not expensive. Occasionally, I spend a few cents to create an external link to the forum. Spend a small amount of money and the results are undeniable. A few dozen yuan a month is affordable.
Another point is the effect of QQ group. 60+ QQ groups are bombarded with advertisements every day. But I have carefully designed every advertising slogan based on the customer’s feelings. For example, how many words, font color, size. Then why click on this link to check it out. Slowly, some users began to click on it, and the effect was quite good. This reminds me of a friend who was very successful in building a website in the past. He published his website on a private server without any external optimization and was ranked in the top 5 on Baidu. Of course, he has established a secondary blog, so he will not elaborate on this aspect. What I want to say is that his secondary blogs are all about content related to this game, as well as strategies for private servers, etc. Then I would write words and sentences every day and send group messages. Occasionally, I got sucked in by his sentences and clicked on them without even thinking it was an advertisement. Now that I think about it, I still admire you!
After this month of work. I have maintained the blog for 15 days, and the effect is quite good. After more than half a month, several regional training-related keywords such as Changsha enterprise training and Changsha enterprise management ranked first. This has also brought me some potential customers, and the daily traffic is steadily increasing from 80-120. After using the keyword "business management training" for another half month, I went from the sixth page to the 13th place, then to the 5th place, and then suddenly dropped to the 15th place, which made me feel confused. I immediately analyzed the reason for the drop, and found that the drop happened to be during the holidays, and the traffic happened to be less than before. Nothing else was moved. The traffic volume has dropped sharply compared to the past, and it’s just because I didn’t publish in the QQ group during the holidays. So, does Baidu also have an algorithm for the stability and source of traffic? Perhaps, there are still many things that are not understood, and just when the traffic of my website reached the highest ever, the ranking went from 15th to 2nd. Of course, it is also inseparable from the fact that I continue to write and publish soft articles based on keywords. Reminiscent of the mention of the promotion of communication software in Baidu’s official SEO manual seen above, perhaps Baidu is really verifying the stability and source of traffic.
It’s almost a summary of myself. The writing is too messy, but it is also some thoughts. The road is long and far away, I will search up and down. I am still a young person in SEO, and I still don’t understand many things, so I need to explore slowly. In fact, today’s blog post is also my exploration of search engines. Talk about various small experiences, give me a lot of advice if you are wrong, discuss with each other, and learn from each other. Recently, I am also planning to write some blog group publishing software to reduce the work tasks. An original article can be published on up to 5 blogs simultaneously. If it is compiled, it will be shared with everyone. SEO is still a systematic project that requires persistence, patience, and continuous efforts. Salute to all seniors and learners who dig deep into SEO. This article on Mo has some humble opinions that made all readers laugh. Thanks to the webmaster of www.2222880.com for the contribution!
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