Since Baidu Webmaster Platform released the detailed anti-spam guide for Web 2.0 in early May, many websites have experienced various abnormal phenomena of ups and downs. There are many websites with good rankings, but their rankings disappeared overnight. , still has not been restored until now. From another perspective, it seems to indicate to us that Baidu is about to reshuffle its cards. How should we small webmasters deal with this? The author also got some inspiration from the detailed anti-spam strategy of Web2.0, so I would like to share some personal insights with you.
1. The relevance of external link publishing must be strong
As for the construction of external links, it can be seen from the official detailed anti-spam guide for Web 2.0 that some spam pages that are inconsistent with the theme will be processed, causing the external links of many websites to decline significantly and the website rankings to be rapid. The root of the decline. This also seems to indicate a farewell to the era of posting in relevant sections and advertising areas. If you want the website ranking to continue to rise or stabilize, you need to focus on high-quality external links with relevant content.
2. Strengthen the relevance of articles inside and outside the site
In the past, many friends used a completely irrelevant article and interspersed keywords to get a good ranking just to be lazy. However, after Baidu reshuffled the list, this type of website has been miserable. Baidu has always emphasized user experience. Only by making a good website carefully and following the direction of user experience can it truly cater to search engines.
3. Pay attention to plain text external links
As search engines continue to update, they can now identify plain text external links and give them a certain weight for delivery. In the past, we have been pursuing the release of anchor links, but have not paid certain attention to pure text external links. As a result, many friends' websites are mainly based on text links, lacking diversity, resulting in website rankings becoming no longer ideal. Therefore, we pay attention to diversity when building external links and attach great importance to pure text external links.
4. Relevance of friend links
With the introduction of the web2.0 anti-spam strategy, the weight that can be transferred to friendly link sites with insufficient relevance will also be greatly reduced. Therefore, we need to pay attention to de-correlation when exchanging friendly links. If there is no relevance , no matter how high the weight is, what’s the use if it can’t be passed on?
5. Adhere to originality
With the continuous updating of Baidu's algorithm, many pseudo-original methods that were once brilliant have gradually weakened or even become ineffective. Therefore, the originality of website articles is particularly important. Therefore, webmasters should insist on originality, and only need to insist on two original articles related to the theme content of the website every day. This will effectively reduce the phenomenon of deletion after being included in Baidu, and increase the number of included articles in the article.
Finally, no matter how the search engines update, as long as the majority of webmaster friends always build websites with user experience as the core, search engines will not eliminate you, and will only keep moving forward and getting better and better. Article source: Men's Kidney-tonifying and Yang-strengthening website http://www.htfqw.com , A5 first published, please keep the address for reprinting!
(Editor: Yang Yang) Personal space of the author Noda