Friends who are doing SEO, have you ever thought about the question in this title? In fact, this is a question that every SEO person must consider. But unfortunately, I believe many people have not thought about this problem. I have been doing SEO for almost three years, and I have only considered this problem. What made me think about this issue? It was a revision of Sohu Video that made me think of it. To be precise, it should have caused
A small change, the previous homepage navigation was: Homepage-TV Series-Movies. And now it is: Homepage-News-TV Series-Movies.
I was thinking about why watching news is so important? Is it a change in user needs? Do users prefer to search for videos and watch news more than watching movies and TV series? I don’t know this because I don’t have this website background data. It wasn’t until I researched Weibo recently that I discovered why. This is the principle of water storage. Movies and TV videos can only attract traffic, but they cannot retain it.
The biggest pain of traditional radio stations is also the same, it is always like doing business on the road. The audience gathered wherever there was a hot spot, but after the hot spot dissipated, everyone dispersed again and started looking for new hot spots. So even if you spend a high price to buy a good TV, it is only short-lived. And then you have to spend a lot of money to buy better TV series or movies, and then again, you can never get out of this vicious cycle. Why is this happening? In fact, this is also easy to explain. That is, your popular dramas or popular dramas can only bring you traffic, but they cannot retain it. Sohu has the most money to buy dramas in the video field. I believe it is also because of why it has become the second largest video company in China.
Maybe people have also seen that popular dramas can only bring temporary traffic, but they cannot bring users' loyalty and sense of belonging. At this time, if Sohu TV wants to retain users, it must rely on other content. What content, that is news. News is a never-ending TV series. If users can be trained for a period of time, it will become a habit for users to open the search video whenever they want to watch news. This will bring loyalty to Sohu Video, which I think is what Sohu wants. I happened to watch an interview program with the CEO of Sohu Video in the past few days, which just proved my idea.
SEOers, have you ever considered which content on your website can help you bring traffic, and which content can help you retain traffic? If your site can achieve both aspects, then your site will undoubtedly be successful. site. Let’s take an example from the SEO world. Before SEOWHY was revised, its real value lay in the forum. The forum could not produce high-quality content, that is to say, content that could attract users. The knowledge points on the homepage are not anything new. After people read it once, I don’t think they will read it a second time. This misses an opportunity that can only come from the source of living water. Fortunately, it ranks well and can bring users. This is just an opportunity. When Wuwei built SEOWHY, it just did the right thing at the right time. Of course, this is also amazing.
But the subsequent revision of SEOWHY is actually the same as the Sohu Video revision I told you, that is, it has a forum as a reservoir, but there is no source water. But the word SEO has no ranking, but the forum is ranked. The general situation is that the forum is the reservoir and the portal is the running water. On SEOWHY, this is exactly the opposite due to ranking reasons. Of course, we will not delve into this.
We only need to understand the role of SEOWHY revision. In fact, there are too many examples of this in the SEO world. Chinaz is the best in this regard. The portal is the source, the forum is the reservoir, and the tools are also the reservoir. For example, I once saw a joke site that had a text conversion tool. That tool can convert text into Traditional Chinese, Martian script, etc. From then on I would go to that site whenever I thought of font conversion.
People just use joke content to bring rankings, but what can really retain users is the text conversion tool. This will form targeted users. Websites with targeted users are prestigious in the eyes of search engines. Sites with targeted users are truly valuable websites. Therefore, to retain users, you should do what users really need and create content that can truly help users. Only when people solve their problems with you will they be loyal to you. But in the situation I have studied and observed, the content that brings traffic and the content that retains users are always separated. I have been thinking recently about what kind of content can both bring users and retain users? This is so meaningful and can help us be in a favorable position in website content creation and promotion. The content of the article is originally provided by China Card Making Network http://www.ka32.com/ . Don’t forget to think about that question, because it is so important.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012