According to news on June 1, at the Baidu Alliance Summit held in Zhangjiajie, Hunan, Baidu Vice President Hai Longzheng said that he would try to realize the monetization function of Baidu's products, Baidu Tieba, Zhiba, and Pictures. The first to be monetized in this plan will be Baidu Tieba. Baidu products are naturally the most important battlefield for SEOERs to conduct marketing, so this reform will undoubtedly give SEOERs a heavy blow.
Baidu promotes paid advertising in Baidu Tieba. Given the influence and coverage of Baidu Tieba in China, it will inevitably generate considerable profit margins. However, the mode through which customers can arrange advertisements is the top priority in the current environment. The author has classified the paid advertising models currently adopted by major forums.
1. Picture advertising on the edge of the forum. This mode is a common method commonly used in all forums. Baidu Tieba now has about 980*90 picture advertising space on the top page. Compared with some forums where there are floating advertisements at the top, bottom, left, right and even in the middle of the web page, the Tieba interface layout is quite refreshing.
2. Set up an advertising area. This model is mainly suitable for some small forums and very large forums. In the advertising area, members are allowed to publish reasonable advertisements, while management in other areas is relatively strict. Interestingly, medium-sized forums are not keen on this model. Only exists in small forums and very large forums.
3. Label advertisements. The forum allows members to post advertisements in most sections, but the classification must indicate that this is an advertisement. This model is used by only a handful of forums.
After the introduction of advertising, an inevitable topic is the management of Tieba. Naturally, if there is paid advertising, free advertising will not be allowed, or the management of free advertising will be relatively strict. The model adopted is also the key to Baidu's reputation. The first and second conventional models mentioned above are obviously not applicable to existing Tieba. The refreshing interface is a sign that Baidu Tieba is clearly different from other forums. If the first mode is adopted, it will affect the customer experience. The flying picture advertisements will undoubtedly be disgusted by all netizens. The second model has no obvious effect on advertising and cannot make considerable profits for Baidu. Therefore, under the existing model, the third advertising post display form may be the form used by Baidu Tieba in the future. On this basis, merchants are allowed to place advertising posts at the top of specific post bars, or bold text, etc.
The essence of Baidu is actually similar to that of Zhongtuan.com franchise. Zhongtuan.com franchise does not produce goods itself, but specializes in providing services such as real estate, decoration, building materials, furniture, home appliances, marriage, driving lessons, automobiles, education and other household bulk consumer goods. It is an intermediary website that provides services to other businesses. Baidu itself does not produce products, but provides services for netizens to search other websites. Since intermediary service websites cannot produce profitable products on their own, there is nothing wrong with adding profitable projects in the process of providing services. However, the domestic public is more sensitive to advertising, and Baidu has also been besieged by netizens due to bidding ranking issues. Therefore, Baidu's plan to find new profit points across its entire product line must be cautious to avoid repeating the same mistakes.
Baidu's decision to allow paid advertising will also be a new challenge for SEOERs. Existing Baidu products have set a high threshold for promotion. In the future, in order to protect the interests of paying users, Baidu will definitely strengthen the management of the emergence of free advertising.
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