I am not going to use rigid language to describe what SEO is and how to do SEO. Then we might as well change to a more vivid way to understand how to make Baidu fall in love with your website. I don’t know how many webmasters feel that building a website is also a great project, and webmastering is a sacred profession? I hope that through this article, I can inspire every grassroots webmaster to regain their confidence!
Many times, webmasters have experienced frustration and pain. And most of the reason is because of traffic. For small websites, they regard Baidu as "God" and are eager to get the traffic God gives them every day.
So Baidu sent out his messenger, the spider, to visit the webmasters' websites, rank the websites according to their own rules and provide traffic. So how do webmasters entertain spiders and gain the favor of messengers?
1. Comfortable and relaxing environment - server stability
First of all, there should be an environment suitable for spiders to travel like the Maldives. A good and stable server environment can make spiders feel that your website is a tourist attraction. Every visitor can enjoy browsing the web comfortably and leisurely on your website. Therefore, when choosing a server, try to choose a server space that is as close to the target visitors as possible.
For example, if you are running a local website, choose the server closest to your local area. If you are building a foreign trade website for the United States, then choosing a server in the Santa Ana computer room in the United States is the best choice.
2. Convenient and fast transportation - website structure optimization
The structure of a website is like the traffic in a city. An excellent website must have smooth and convenient links. Can any page of your website be visited within 3 times? If not, then there is indeed a big problem with the "traffic" of your website. At the beginning of building a website, we must first consider the optimization of the website structure. Try to control the structure to 2 clicks, for example: home page > list page > content page.
In addition, the optimization of the structure also includes the optimization of URL addresses. The URLs of many websites are very complex. It is common to see such long addresses as xxx.com/a/list/2012/6/8/xxx.html on some websites. Unless your website is a large website like Sina, please use as short a URL as possible. In particular, some blog sites with few articles can directly use xxx.com/xxx.html, which is more conducive to SEO optimization.
3. Stable and harmonious social environment - the website will not be easily changed after going online
Please do not make any changes to your website once it is online. Only by building a stable and trustworthy site can you win the trust of spiders. Just like the social conditions of a region. Who would like this place if it was unstable. Similarly, once we have completed the website structure, we should not change it easily. Especially the TITLE of the website, don’t let your website be unstable.
4. Keep the streets clean and tidy - reasonable internal links and less advertising
Website internal link optimization should fully consider whether it meets the user experience. Make links that are convenient for users to browse. For example, some explanations of terms worth knowing or some information closely related to the article, etc. Remember to post advertisements at will, just like psoriasis advertisements on the streets and alleys, posted all over the place. Such a site really lacks the construction of spiritual civilization. Spiders hate websites like this.
5. The construction of scenic spots is flawless - the content is original
After completing some necessary conditions, the most important thing is the content construction of the website. The content of the website is like the actual construction of a scenic spot. Attractions without special features are too ordinary and unattractive. Similarly, websites also need to have their own content. Original and valuable content is the driving force for the long-term development of the website. It can continuously attract visitors to come and watch, and at the same time, Baidu Spider can stay there forever.
6. Make external publicity exciting and attractive – create high-quality external links
Excellent attractions also need good publicity and reputation, and the same goes for websites. An excellent website requires our high-quality publicity. Sending some rubbish external links in groups is equivalent to posting tofu advertisements on telephone poles for a high-quality tourist attraction. The effect was counterproductive and downgraded. The external link promotion of the website also needs to pay attention to quality. For example, praising a scenic spot in a Sina blog message is definitely not as good as praising the scenic spot on the Sina homepage. In the same situation, website external links also need quality. One high-quality external link is worth dozens or hundreds of low-quality external links, which greatly increases the trust between users and Baidu.
Building a website actually has something to do with every aspect of our lives. Don't be discouraged by temporary failures, nor be complacent by temporary successes. The road is simple. If you think about it, everything is actually very simple. Whether it is building an attraction or building a website, the truth is actually the same. Webmasters must first believe in themselves. Building a website is also a great career. This article was originally published by Ruisport.com http://www.ruisport.com . Reprinting is welcome.
(Editor: Yang Yang) Author careyluo's personal space