From the "SEO Precautions for Well-known Sites" recently released by Baidu, we can see the important role of high-quality content in website optimization. Today I will focus on the impact of high-quality website content on website optimization. We rely on the early stage of website optimization. The later stage of skills relies on content. Maybe you have felt this. Have you encountered such a situation? No matter how you build external links, no matter how many high-quality external links you buy, the keyword ranking will stop at one level and have not reached your level. envisioned purpose. If you encounter this situation, it may be that the quality of the website content is not high enough.
1. High-quality content conforms to the development rules of search engines
From the recent anti-spam measures launched by Baidu, we can see that Baidu hates spam. It severely cracks down on spam, reduces the weight of low-quality news sites, and increases the weight of high-quality news sites. The quality here is Regarding the quality of content, no matter how search engines adjust it, their pursuit of high-quality content will not change. The goal of search engines is to prioritize showing high-quality content that best meets user needs to readers.
2. The impact of high-quality content on user experience
Websites with high-quality content can increase user clicks and return rates, increase user dwell time and browsing depth. Search engines can discover these indicators, but they will have a negative impact on keyword rankings and adjust keyword rankings. That is to say, user behavior can affect the ranking of keywords. For websites with good user experience, keyword rankings will increase accordingly. Website content is the most important aspect of improving user experience. In a sense, our website optimization is actually about user experience. Only when the user experience is good can a website that users like can have a good ranking for a long time. Just like webmaster tools, a5, the key to why keywords rank so well and have such high weights is that users like this website, think this website is valuable to them, and often come to these websites to learn knowledge or meet a user's need, such as Inquiry etc.
3. High-quality content can increase the website’s inclusion volume and inclusion rate.
We know that the collection volume and collection rate of a website also directly affect the keyword ranking of the website, especially the collection rate of the website. The higher the collection rate of the website, it means that the overall quality of the website is relatively high, the signal-to-noise ratio is relatively large, and the search engine keyword ranking is better. One factor is to judge the signal-to-noise ratio of the website, so high-quality content can improve the overall signal-to-noise ratio of the website and improve the website's keyword ranking.
4. The impact of high-quality content on external links
We can use high-quality original content to create artwork. Through artwork, we can get high-quality external links. This method is also recognized by search engines. Search engines support natural external link construction, which is the vote of users. Users think this text is good and can be reprinted and spread among each other. This is also the original intention of external links. Of course, high-quality content can increase the number of reprints. If an article has no highlights and no content that readers are interested in or resonates with, readers will not reprint it, and the purpose of submission will be lost. The purpose of submission is to have a large scope. An important indicator to measure the success of a soft article is the number of clicks and reprints. The higher the number of reprints, the better the effect and the higher the degree of meeting the needs of readers.
5. High-quality content contributes to website brand building
If the quality of the website content is very high, with more and more readers, the website will become more and more famous, and it will slowly become an authority in this industry. If it reaches this level, the website keyword ranking is a natural thing, which is also a search engine As expected, search engines hope to present the best content and the most authoritative content to readers and win user satisfaction and recognition.
Of course, high-quality content has many impacts on website optimization. Today I will briefly summarize the above five aspects. The purpose of writing this article is to tell the majority of webmaster friends to focus on building high-quality content and focus on external links. Let’s focus on the content of the change. Source of this article: Luoyang website optimization http://www.surfphpseo.com/wangzhanyouhua/2012-06-15/478.html
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