When it’s too much, it’s still not as good as SEO. Understanding moderation is great wisdom.
Author：Eve Cole
Update Time：2012-06-20 17:25:24
As SEO continues to heat up, not only does every website attach great importance to SEO work, but the most basic SEO skills are very familiar to webmasters and SEOERs. However, knowing how to do it does not mean doing it well, and there is still a qualitative gap between them. difference. ZAC said: "There is a big difference between doing (SEO) properly and doing it right and doing it well." Practice has proved that it is not to follow the SEO steps in the textbook step by step. To achieve the ultimate goal is to do a good job in website SEO. Such SEO often cannot even meet the standard of "doing it right", let alone reaching the standard of "doing it well". "It's the ultimate. In fact, website SEO also requires that everything should be based on actual combat, take advantage of the situation, adapt measures to local conditions, and exercise restraint. SEO must also pay attention to moderation (Internet picture) The so-called moderation means that even if something is beneficial to people, one must also pay attention to proportion and method. One must understand the principle of moderation and restraint. Modern science has proven that living habits of not eating too much, not drinking too much, exercising in moderation, and living in moderation are beneficial to people's health. In fact, not only in people's lives, but also in work, people who know how to exercise control truly understand that every working method has its functions and limitations. Any technical method is just one of the means to serve the purpose of work. It must be used in conjunction with other working methods, so it can be done according to the time, local conditions, choices and restraints. Too much is not enough. Only in this way can we maximize our strengths and avoid weaknesses and maximize the effectiveness of this method, and SEO is no exception. An SEOER who knows how to exercise restraint clearly realizes that it will never work to seek the best solution and apply rigid methods. Any website SEO must be based on the specific situation of the website and analyze specific problems in detail in order to be invincible. Moreover, although some SEO methods look beautiful, they are not suitable for the actual situation of the website and cannot be used. For example, a website I used to serve was revised a month before I took it over. I saw that it was a dynamic page without pseudo-static processing, but after several days of continuous observation, I found that the website’s inclusion volume and keyword rankings were both low. After going up, I gave up the idea of pseudo-static processing of web pages. But not long after, another new SEOER repeatedly suggested that the entire website must be pseudo-static. And forced me to express my position. Finally, when I was forced into the corner, I could only ask him, indeed, from the perspective of SEO theory, such a page must be pseudo-static, but this website was only revised 2 months ago. If it is pseudo-static, With static processing, the entire website will generate a large number of invalid URLs that are indexed by search engines, and good keyword rankings will also have great shocks. What will we do then? He said, 301 jump. If I had known he would answer like this, I asked again: If the website is revised again in less than 3 months, wouldn't it mean that it might be punished by search engine demotion? It also doesn't mean that Baidu is slow to respond to 301 and is almost numb; it means it will be wasted. The company spends a lot of money, manpower, and time on this, just for the sake of what SEO theory calls "pseudo-static pages more friendly to search engines." Do you think the boss will approve such a revision budget? In theory alone, what this SEOER said is completely correct, and if the website was revised two months ago, pseudo-static processing was absolutely necessary. However, times have changed, and regardless of the actual situation of the website being revised, SEO is purely for SEO's sake. Website SEO advice definitely won’t work. To give another example, some website keywords are popular keywords in the industry. Our website is just a new website that has just been launched, and there is no way to do it. Then, even if the conversion rate of such keywords is excellent, our website will still go online. To compete head-to-head with those authoritative industry websites, we must use these keywords. Is it possible? At this time, although we also hope that Xiang Yu's bold statement of "he can replace him" will soon become a reality, we must still clearly admit the gap, restrain our impulsive desires, and formulate an overall SEO plan for the website based on the overall development status of the industry, and Work continuously in strict accordance with the SEO plan. Only in this way, our "can replace it" will become a reality sooner or later. Moreover, even if an SEO method is very effective for a period of time, you must also know how to stop it and not go too far. You cannot rely entirely on this method - just like a child cannot be partial to eclipses. For example, some friends once said, "Baidu knows about external links." Awesome, I can do ten Baidu Know external links a day." Before he finished speaking, Baidu Know strictly cracked down on external link advertising. After all the hard work done in the past, Baidu Know has very few external links left. Not to mention that there is the sword of over-optimization hanging over your head, and it is impossible for you to achieve the ultimate in one SEO method (or even website SEO). In short, an SEOER who knows how to exercise restraint not only knows the truth about when enough is enough and too much is too much, but also knows that the success of SEO must "stand on the shoulders of giants" and requires a good website content system (service system) structure to cooperate with the website user cultivation system. , you also need an excellent SEO idea, "jump out of SEO and do SEO" to be successful. ZAC said: "My suggestion is to minimize optimization on the website and just optimize the most basic places. Don't go to extremes and work more on content, creativity, and external links." "So on the page (optimization ), I suggest that it is better to do not enough than to do too much. It is difficult to grasp the right amount. (Search engine) standards are constantly changing, so it is best to stay away from the bottom line." Perhaps, for some ambitious SEOERs, this cannot show their SEO prowess. But only those SEOERs who understand the need for restraint in SEO can’t show off their skills. Only then can we really go further, because any website marketing and promotion method, including SEO, can only play a greater role if it is far away from the edge of death and maintains stable development. As the saying goes: "Don't be afraid of slowness, just be afraid of standing", and website SEO is no exception. (This article was originally published by "SEO Yunnan". All rights reserved. You are responsible for the article. When reprinting, please indicate the original source of the article in the form of a link http://www .gouyn12.com/seogw/299.html). (Editor: Yang Yang) Personal space of author gouyn12
