The old saying that lines are separated by mountains is absolutely true. Recently, after Wang Shifan answered some questions from SEO clients, he became a roaring emperor.
No matter how much Roaring Emperor roars, it can only be done in private, because what we are facing are our own parents - SEO customers, and we must be very patient to answer their SEO questions. No matter how childish or funny the question is, it is not SEO. It's the customer's fault because they don't do this in the first place.
Then, Wang Shifan will summarize the questions he has answered before. On the one hand, it will facilitate future customer consultation work; on the other hand, it will be convenient for some novice SEOs to prepare for receiving orders.
1. Can SEO help promote our company’s website and improve our company’s performance through it?
Of course. However, Wang Shifan needs to be reminded that SEO is only a part of Internet marketing. It is recommended that your company should not put all its energy in Internet marketing into SEO, otherwise the greater the hope, the greater the disappointment. It is recommended to use SEO as the main promotion method, and then encourage company employees to do some free promotion methods, such as Baidu product (Baidu Encyclopedia, Baidu Zhizhi, Baidu Library, Baidu Blog) promotion, classified information network, B2B website, etc.
Example: It is impossible for a star company to put all its money on one superstar. The company will definitely tap more second-tier stars, and it also needs such second-tier stars to drive the operation of the entire company. Perhaps, after a period of time, a certain second-tier star is discovered to have great potential, and the company will cultivate and promote it to create a new generation of superstars. In this way, wouldn't there be two popular superstars to ensure the operation of this star company, and the possibility of the company's bankruptcy will be greatly reduced.
2. For our first cooperation, how many keywords should we choose, and what kind of keywords should we choose?
Our suggestion is that if you are working with a customer for the first time, use 2 keywords (main keyword + long-tail keyword). If both keywords are on the homepage, you can decide whether to continue based on the number of inquiries and traffic statistics. Optimize website keywords to appear on the homepage. You cannot rely on just two homepage keywords to drive the entire company's online sales. This is impossible and irrational. As for how to plan website optimization steps and the number of keyword stages, you need to consider the company's own situation and listen to the advice of professional website optimization personnel.
Example: Ordinary people who want to become stars must start with professional knowledge, such as singing, imitation, musical instruments, etc. If they study comprehensively from the beginning and learn everything, I believe they will not be able to master anything. Start to master two aspects of professional knowledge, one is more advanced, and the other is easier to get started. This way, the effect will be much better if the thickness is matched. After you have enough insights from the two majors, start taking the subsequent professional courses, which will be easier to digest.
3. Why do some service providers only charge 100-200 yuan for website optimization, but here it costs thousands of yuan?
At present, there are many businesses on Taobao that provide SEO services at low prices. In fact, Wang Shifan has learned about their SEO services, which are to help customers’ websites build friend links and help improve keyword rankings. If they can, they will continue to pay 100 per month. -The fee is 200 yuan, which will cost several thousand yuan for the whole year. If they can't do it, they will also earn what they call "100-200 yuan in hands-on fees." No matter what, they will not suffer a loss, but the customers will always suffer. Perhaps you, the customer, don’t understand why they can be ranked on the homepage even if they are friends.
Example: If a person wants to be a star, it is possible for him to become famous just by singing, but the timeliness of this kind of fame is very short-lived. If his singing, composing lyrics, dancing, appearance, and moral character are all excellent, his His fame will become more and more popular as everyone gets to know him better. Through this example, Wang Shifan believes that you, the customer, will immediately understand why many SEO service providers only charge 100-200 yuan for website optimization and ranking, while our charges are indeed more than a thousand yuan.
4. Is there no quick way to rank websites? Why does ranking take 1-3 months?
Formal website optimization methods take 1-3 months. Because during this period of time we need to help the client's website do a complete set of website optimization from inside the site to outside the site. Only with all the optimization and maintenance can we have a high and stable ranking.
Example: Celebrities also have quick successes. Of course, such celebrities need to have sufficient foundation in kung fu. Otherwise, if a professional teacher gives him instructions, I believe there will be no good results except that his head will be knocked crooked. The stable ranking of a website is like a star. If you want to achieve your own stardom, you must have decades of accumulation and hard work.
Today I will mainly share these four points. These four points are also questions that many customers will ask. Wang Shifan hopes to answer their doubts in a concrete way through the examples of celebrities becoming talents. If you have any questions, please add QQ786248692. This article was originally provided by Wang Shifan’s corporate website optimization team www.wangshifan.com. Please indicate the copyright information when reprinting.
(Editor: Chen Long) Author Xiao Shi’s personal space