Yesterday, June 26th, Baidu ushered in another major update. This update made our website devastated, and it also affected the nerves of our webmaster. Originally, the website was hacked in early June and lasted for about half a month. , and we are constantly changing servers and IPs. Yesterday's update caused the snapshot of our website to be rolled back. Baidu index dropped from 13,000 to 86. Keywords ranked on the homepage disappeared without a trace. Neither the site nor the domain homepage ranked first. This is the kind of situation that happens. It can be said that Baidu temporarily changed the algorithm or Baidu was in trouble, but based on the results of this time, our website was indeed demoted by Baidu. All our hard work for half a year may have been in vain, and as a As a webmaster or an SEOer, I would like to say that Baidu's treatment is not permanent. Just like us as people, we also have the opportunity to change our minds, so we don't have to give up so easily. As long as we persist and as long as we work hard, the website's prospects are still very good. wonderful. We must keep a clear mind at all times to face every update from Baidu:
1. First analyze the current situation of the website
When many webmasters saw Baidu’s update on the a5 forum, they still didn’t understand the status of their website. They kept talking about what to do if their website’s keyword ranking dropped, and whether the website had been demoted by Baidu. In fact, every Our website may have some small changes after a small update, but just talking about it will not work. We need to analyze the current situation of our website in detail to determine what is the reason, whether it is to change the title or revamp the website. The decline of external links is still a problem of originality. Of course, the same is true for search engines, and their thinking will be more careful. It won’t be too casual. If there are no problems with your website, search engines will definitely not demote your website.
2. How to deal with every change
Baidu algorithm updates are relatively frequent, almost every day, so as a Seoer staff we should adopt the "unchanged and adaptable" approach to solve the problem. In fact, every update every day is nothing more than a decline in keyword rankings. However, these keywords have dropped, and other keywords may have risen, thus forming a state of repeated fluctuations, so we must maintain an optimistic state to face it. In fact, we can also see the changes in the search engine algorithm. , but there is nothing more than one principle: to crack down on low-quality sites and provide users with high-quality content. As long as we stick to white hat SEO techniques, there will be absolutely no problems with the website.
3. Measures to be taken
If our website is attacked and its authority is downgraded, then we must first change the server in time, which means that the previous server is unstable, unsafe and vulnerable to hacker attacks. It is better to pay a high price to rent a secure server than to be a junk server that can be attacked at any time. Of course, if our website's ranking or inclusion drops due to the website itself, and the snapshot is rolled back, then we must correct the wrong information on the website in a timely manner and do things that search engines like:
First of all, the website must be able to meet the needs of users. The content of the website must have a certain degree of originality and unique value. Never buy or sell links or do any black hat SEO tactics. Baidu search engine is also user-friendly. If your website does not have any major illegal operations, I believe the search engine will treat you well.
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(Editor in charge: Chen Long) Personal space of the author Jiu Shui