Blogs are great publishing platforms for those who want to write articles on a regular basis. First, publishing content is simple. Authors simply log in, use a relatively simple set of menu options, enter the content they want to publish, preview it, and then publish it directly. It is much easier than manually writing HTML page code.
In fact, many websites use WordPress as the only publishing platform for articles. Installation and setup are generally simple as well. The most popular blogging platform in the world is WordPress ( http://www.wordpress.com ), other blogging platforms such as Moveable Type ( http://www.moveabletype.com/ ) and TypePad ( http://www.typepad .com/ ) is also quite popular.
Blogging has many social marketing benefits. Blogs are social in nature. Enabling comments allows readers to interact, and bloggers tend to have a high level of interaction. For example, a blogger might write a post or leave a comment on someone else's blog as a reaction to another blog's post. There are a lot of cross-connections when bloggers reference other people. Blogging is an opportunity to establish yourself as an expert on a topic, and participating in this type of interactive communication can greatly increase your business's visibility. In addition to these benefits, a properly optimized blog can also drive search engine and blog search traffic.
Blog structure optimization
There are many key elements to successful SEO, such as title tags, H-tags, good content, backlinks, and SEO-friendly architecture. Although various blog publishing platforms are great, sometimes adjustments need to be made to achieve optimal SEO results, such as:
1. Usually blogs allow each post to be categorized. Make sure the title of the page uses the tag name.
2. Use a customized title to overwrite the default title tag. You can use Netconcepts' SEO Title Tag plugin ( http://www.netconcepts.com/seo-title-tag-plugin/ ), which allows you to write your own title tags (defined in the corresponding project of the post or page).
3. Rewrite the URL to include keywords, separated by - (dash) between words (better than underscores). Don't include dates in URLs. If you're worried about having too many words in your URL that won't display well, consider using a plugin to shorten your post filenames, such as WordPress's WordPress Slug Trimmer ( http://pietersz.co.uk/2006/07/wordpress-slug-trimmer ).
4. Make sure to do a 301 redirect from http://yourblog.com to http://www.yourblog.com (or vice versa). If you have a website at http://www.yourdomain.com and a blog at http://www.yourdomain.com/blog , you may need to redirect the blog separately. This not only refers to the home page, but also includes all internal pages (such as permanent link pages). Each URL must redirect to the corresponding URL with WWW.
5. If you change from one blogging platform to another, the URL structure of your blog may change. In this case, each page address should be redirected 301 to the new URL.
Basically, you need to pay attention to whether your blog conflicts with basic SEO principles. Addressing these limitations is the difference between average and great.
Optimize anchor text
Anchor text is just as important to blogging as it is to SEO in general and needs to be fully utilized. Here are some details:
1. Make the blog title a link pointing to the permanent page. You cannot have the only link anchor text to a post be "Read More" or "Permalink."
2. Use tools such as Link Diagnosis ( http://www.linkdiagnosis.com/ ) or Linkscape ( http://www.seomoz.org /linkscape) to see who is linking to your website. Using these tools, you can see who is linking to you and with what anchor text. See if there is an opportunity to ask the other party to change the anchor text in the link. Make sure you have a good relationship with the other party so they will change the anchor text rather than delete your link.
3. Link to previous related posts in the body of your blog post. Don’t use words like “click here” or “previous article” as anchor text. Use anchor text that contains keywords.
Links still matter
Obtaining links and managing link authority are still critical. Blogging platforms have limited ability to manage internal link weight, so this may require custom modifications. Luckily, there are some really good WordPress plugins that can help you.
First, you can use tag clouds and tag pages. The tag cloud is designed to assist navigation. The concept is that when you visit a website, there is a lot of content on the website. If you just want to see what content is the most popular, you can quickly browse through the tag cloud. You can also use Yet Another Related Posts Plugin ( http://mitcho.com/code/yarpp ) to create cross-links between related posts. This also makes it easier for readers who have just finished one post to read the next one. Another interesting promotion method is the top 10 popular posts. But make sure each post links to the previous and next posts with keyword-rich anchor text.
External links are important for blogs. Here are some tips for building links for your blog:
1. Develop relationships with other bloggers so that they become interested in your content, read your blog, and maybe even add you to their blog links.
2. Trackbacks and comments usually don’t provide links that transfer authority, so don’t take the time to do these things for link building purposes.
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