Where will we go with website optimization after Black June? Many people must be troubled by this problem.
This update of Baidu’s anti-cheating strategy and data has led to the following situations on many websites:
1. The person who was raped is completely changed beyond recognition and no page is left.
If this is the case for you, congratulations, you'd better burn incense and pray to Buddha, hoping that Baidu will release the homepage for you in the next update, otherwise your site will mean starting from scratch.
The general reason for this situation is that all or a large number of copies of data from the website have no meaning. This kind of website is just to get traffic and gain value through advertising.
Solution: Write targeted and meaningful content. You can excerpt and modify meaningful data on the Internet, but you must use formal methods and famous sources! This will facilitate search engines to determine the source of website data. It must be based on a large number of original works.
2. Only the homepage is left, and the site: result does not match the website title.
If this happens to your website, congratulations, you are much better than the first situation, and it is easier to recover.
The reason for this situation should be that the website title is over-optimized and the website content is of high quality.
Solution: As long as you make regular edits to the website homepage title, you can submit a Baidu snapshot complaint and apply for snapshot restoration. Of course, you must also improve the quality of website content. A large amount of original content is a good way to restore your website as soon as possible.
3. The homepage is K-ed, but the number of included pages on the inside is still increasing.
If this is the case, it means that the content of your website still has a certain meaning, and the website will be easier to restore.
The reason for this situation should be that some black hat optimization techniques were adopted on the homepage of the website.
Solution: Delete the traces of black hat optimization on the homepage of the website, and continue to add articles to the website, mainly original and meaningful articles, but originality must account for a certain proportion.
4. Website home page site: It is not in the first place and has increased inclusion, but no ranking at all.
Friends who encounter this situation should not think that it is better than the above situations. It is not easy to find out the cause of this situation, and it is also difficult to recover. It is easier to deal with if the website has been managed by yourself.
The reason for this situation: Most of the website data comes from reprints and live collections on the Internet, and the original content is caused by finding too few live originals.
Some friends may ask why it was not K-ed, but the ranking was reduced, and the number of inclusions increased instead.
Hou Yuanwai believes that the reason is: although the website content is reproduced or collected, the website content has a certain value and is not junk content. The search engine only puts the websites where this situation occurs into the pre-processing database, and it does not respond to such situations. The website of the situation will be further observed and analyzed. That's why this happens.
Solution: A large number of valuable and original articles is the best remedy for this situation. Especially original articles will allow you to see unexpected effects!
Based on the observation and summary of the above situations, Hou Yuanwai believes that only from the perspective of search engines and truly providing meaningful and valuable data to netizens will you have a place under search engines!
One final sentence: the direction of future optimization should be: originality + valuable data + external links
This article is the result of Hou Yuanwai’s hard work! Now Baidu’s anti-cheating strategy has been launched. For the common development of everyone, please indicate the source. This article was first published by Hou Yuanwai (let’s push it together) www.17tui8.com
(Editor in charge: momo) Author Hou Yuanwai’s personal space