I have been involved in SEO for several years, and I think many webmasters, like me, have begun to realize that the road to external links is getting more and more difficult. Two years ago we were a film and television website. At that time, dozens of people were frantically posting external links every day. At that time, many forums could basically leave links. The number of external links we received every day was quite astonishing, which brought us a lot of success. The website weight and ranking of the website we came here are also quite high. I remember that our website was even listed on Baidu’s benchmark at that time. But with the monthly adjustments to search engine optimization, the road to external links seems to have entered a complicated maze, with many roads but extremely few roads leading to the exit.
However, as the SEO industry develops, the road to external links will not stop. Complaints will be complaints, and complaints will be complaints. We still have to actively face the setbacks encountered on the road to external links. Just like the Baidu k station trend that I encountered a few days ago, if you are unfortunate enough to become one of them, how should you face it? Give up on it? Are you complaining about Baidu every day? Novices may choose these two, if they are People who have been in the SEO industry for many years have long been accustomed to seeing these ups and downs. Naturally, they are very painful in their hearts, but they will still have firm beliefs.
The threshold for external links is getting higher and higher, so how should we deal with it? Take writing soft articles as an example. In the past, we focused on quantity. Nowadays, it is not easy to get soft articles without quality to be included in popular forums! Soft articles must first pass the reader level, so that the conversion rate will be high. But many newcomers to SEO have begun to ask questions again. We have so much workload every day, how can we have so much energy to conceive? But I personally think that if you are just doing it to cope with work, there is nothing wrong with doing this. But if you want to go further on the road of SEO, you must carefully think about and study the writing of soft articles.
After talking about soft articles, let’s talk about my personal views on other ways of external links.
Let’s talk about forums first. Everyone knows that adding anchor text is useful for weight, so in order to complete the daily workload and improve the keyword ranking of the website, SEOers are frantically digging for forums that can build external links and frantically sending external links. Some forums are polluted by external link advertisements, and website owners hate this, forcing them to block their accounts and IP addresses. What I want to say to novices is that external links in forums should be done, but they should not be posted everywhere like psoriasis advertisements. If you can post some high-quality external links, at least the website owner will not hate it, and the external links can survive for a long time, and You can avoid the bad luck of having your account banned and data cleared.
Secondly, let’s talk about Baidu-related products. It is now impossible to add links to Baidu Encyclopedia on Baidu. So if you still want to get a bite of this piece of fat, you have to be more careful and follow its latest According to the regulations, advertising content must be more obscure. Some people put pure advertising information in Baidu spaces and use language to induce netizens to read articles in Baidu spaces. In fact, Baidu has now discovered that it will delete some purely advertising articles with links. , so even if you post soft articles in space, you must be restrained and soft.
Finally, let’s talk about blogs. A few years ago, blogs were a paradise for SEOers. They could post anchor texts at will. Advertising anchor text links leading to major websites were copied in large numbers and spread all over the sky. However, the good times did not last long and they were also searched. The engine is blocked. Therefore, I personally feel that the extremes of things must be reversed. It should be said that blogs are still a good outreach base. If we maintain it well, more people will naturally read it. If it can be professional and the articles are readable, it is like the author who is a film and television website. , then I will position our blog as entertainment, and some of the articles I write are also related to entertainment. The titles and content are quite eye-catching, so that readers who like this type of article will click on the related links at the end of the article after reading one. Article reading, at least I think this will be more effective than bombarding you with blog posts.
The road to external links is not smooth, just like learning from the West. The process is very ups and downs, but as long as you have firm faith, you will definitely achieve your goal.
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(Editor: Yang Yang) The author likes to ask about Feiyu’s personal space