Many websites were punished on 6.22 and 6.28. Most webmasters believe that this is caused by internal factors of the website, mainly due to problems with content quality. Baidu has also clearly stated this. If most of the website content is collected or pseudo-original, , which are not helpful to the needs of users and are only designed for ranking, then these websites are the main targets of Baidu's ban this time.
In addition to content quality factors, external links are also one of them. There are many cases of websites being downgraded due to external link factors. Poor link quality is risky for websites because they have a voting effect. , the quality of voting depends on the trust of their websites and the quality of content; and rules such as purchasing black links that affect fair competition in search engine rankings are not recognized by Baidu.
In fact, with the improvement of search engine algorithms, external links have a certain impact on the weight and ranking of the website. Nowadays, the number of external links is not the same as before. The more external links now, the more likely it is for a website. It is said that the greater the risk, the same is true for friendly links. Many webmasters are eager to exchange links as soon as their websites are online, in order to quickly generate rankings for keywords. In fact, this is an unacceptable practice. First of all, new It is impossible to switch to a high-quality website by changing links. In fact, if the number is too large, or the number increases too quickly, it may be considered cheating by search engines. Friendly links can lead to website penalties in several ways:
1. Too many friendly links
The purpose of relying on the number of links to drive keyword rankings is originally an operation method that affects the principle of fair competition in search engines, and friendly links are one of them. This time Baidu Webmaster Platform clearly tells everyone that too many friendly links will also have a negative impact on the website. As shown in the picture:
Links are a form of voting. The number of links can affect the "recognition" of a website. For example, we often make a recommendation link to a5 in some webmaster forums or blogs. This kind of link is not intentional, but everyone I think this website is good and recommend it to users. This kind of natural link that is helpful to users is the most valuable.
Search engines attach great importance to the user experience of the website, so they also strictly control the external links, because many websites used to have poor content quality and relied on external links to boost their rankings.
2. The influence of friendly links and the reduction of rights
For a website, the more links there are, the greater the risk to the website. The same is true for friendly links. Too many links will be more difficult to manage. Therefore, it is best for individual webmasters to exchange links with themselves. Exchange with familiar people to avoid unfriendly links. In addition, you must be good at observing the website and do not use the current ranking as the standard for exchange, because some irregular website rankings are often short-lived, and links that do not last long are harmful to our website. And unprofitable.
Friendly links are a form of reciprocal links. Two websites vote for each other. Once one of the websites is punished, it will also have a certain impact on the other website. Therefore, the more friendly links there are, the more difficult it is to control them. risky.
3. Friendly links grow too fast
Why will friendly links be punished by search engines if they grow too fast? Because search engines regard the role of external links as a natural voting role. Since it is natural, then the new website will not have any foundation to support it. If If there are a large number of links in a short period of time, search engines will consider such links to be cheating and not natural. For details, please see the article "Why do external links exist?"
As for an important factor in the downgrade of website rights on 6.22 and 6.28, I personally think it may be related to your friendly links. Don’t just complain about the downgrade of website rights, because this cannot solve the substantive problem at all. You should start from your own website. Find the reasons and solve the problems; downgrading not only involves content quality, but also the quality of friendly links, external links, optimization tools, etc. may be important reasons for punishment. The article was originally written by Zeng Yuwen (Dahongpao tea price http://www.zuipin.cn/wulongcha/dahongpao.html ). Please indicate the source of the article when reprinting it. Thank you everyone.
(Editor: Yang Yang) Personal space of the author Zeng Yuwen