Through major adjustments on the 22nd and 28th, Baidu ferociously eliminated a large number of websites. Let’s not discuss the rights and wrongs of Baidu. In terms of single purpose, Baidu publicly stated that the target of the operation this time is collection sites, websites with low originality and no user experience, in order to purify the network environment. Baidu itself admitted that it accidentally killed many excellent websites. Therefore, for most people who were K, this reason is not sufficient. But we are dependent on others and can only make new adjustments to adapt to new changes. Rather than waiting for official adjustments and official replies, it is better to study the surviving websites yourself.
Through the author’s research in recent days, the main changes that have occurred include the following:
1. Old sites have no absolute advantage
Everyone is familiar with the experience. If the conditions are the same, the old site will generally rank better than the new site. But today this situation no longer exists. The author has observed many keywords with indexes in the thousands or even 20,000. There are new sites on it that are within 3 months to a year, and the first and second sites are all new. Behind it are the second-level domain names and second-level directories of well-known websites, as well as some 3 or 4-year-old sites. The external links, internal optimization, inclusion, etc. of these old sites and new sites are similar. It can be seen that the advantages of the old station have been reduced. Of course, old sites are not without their advantages. The advantages of old sites lie in the accumulated weight, accumulated credibility, accumulated visit rate, accumulated external links, etc.
2. The number of articles has little impact on website rankings
Most of the time when exchanging links, the number of inclusions is often used as a standard. However, judging from the updated rankings, many personal websites have only two to three hundred articles and included numbers, which are still far ahead of websites with tens of thousands of included items. Of course, I have observed these websites, and they have not improved in other aspects. Have an absolutely powerful advantage. There are no strong external links. If you check the friendly links, there are almost none, or only one or two.
3. The weight of non-high-quality anchor text is reduced.
As mentioned above, websites with almost no friendly links are ranked first and second with an index of tens of thousands. Ranked in front of websites full of friendly links. Before, everyone understood that friendly links are a good way to transfer weight, and they are also the best anchor text method for keyword ranking. However, for friendly links from websites with medium and low weight, this effect has gradually decreased. Similarly, the anchor text for mass posting of external links to forums, blogs, etc. has also been seriously reduced, and it is even the reason for being punished. Therefore, posting anchor text everywhere has the opposite effect now. Of course, good external links still exist, especially classified information websites, B2B websites, and brand websites in the same industry. These have a considerable effect on improving the website.
4. The weight of article originality increases
The websites mentioned above are all ranked high with low conditions. Their only advantage is that they have many "original" articles. The originality here is of course not absolutely original, but original relative to search engines. I don’t know how the other party deals with the website. Anyway, my research method is to intercept a few sentences of the article, add quotation marks and search on Baidu. The results are very few, or even only one. One possibility is that these websites were copied from articles in books, or modified directly from articles on the Internet. Secondly, the number of original articles on the entire website also affects the ranking of the website. Since these websites have fewer articles and are relatively more original, they are better than those websites that update dozens of articles all day long and are not highly original. Therefore, you can try to reduce the number of articles and improve the quality of the articles.
Of course, these are only superficial. The specific impact is caused by comprehensive factors. Unfortunately for the author, several websites have also been exposed. After studying the new rules, I started a new website journey http://www. pifushui.com/ , Guo Hanyu’s original article, please indicate when reprinting, thank you.
(Editor in charge: momo) Author Guo Hanyu’s personal space