Hello everyone, my name is Muzi Chengzhou. I learned a lot of knowledge from the recent article "Front-end Reconstruction Practice (1): Performance Optimization" on the official blog of Baidu Search R&D Department. The most talked about in it is some practical experience on website front-end performance optimization, which is a lot of SEO work. However, the deeper you go, the more you need to master. Especially for some large websites, the requirements for this area are particularly high. But the idea I want to talk to you about today is not about performance optimization of the front-end of the website, because I have only scratched the surface and can’t even be called it, so I dare not bring it out to show my shame. I mentioned this article earlier because there is a sentence in it that touched me a lot. The author believes that the most important task of website performance optimization is not optimization but monitoring, because he feels that without a monitoring system, there is no way to measure the effect of performance optimization. Then any work you do is done blindly. I think this is especially worth thinking about for SEO. We have always talked about optimization techniques, but if we do not establish the best monitoring system for website optimization methods, then our SEO work is likely to be a mess. A lot of time and energy will be wasted in the middle, so you must do scientific and controllable SEO.
1. Scientific SEO requires controllability and avoid blind execution.
Scientific SEO pays attention to controlling the optimization work of the website as much as possible, rather than blindly executing it. Maybe your SEO methods and directions are correct, and the results obtained by execution are relatively good, but if you remain blind, then SEO may not be able to exert its maximum value. Scientific and controllable SEO does not mean how advanced or awesome our optimization techniques are, but it means one or more sets of detailed and accurate results we have obtained through the experience gained from some SEO methods and the verification of search engine algorithms. Data, use these data to guide the website to better perform SEO and maximize the SEO effect. In this process, to obtain these data, you need to do a good job of monitoring.
Execution of SEO is the best work to learn and copy. Generally, as long as we formulate plans and plans for website optimization, and then arrange staff to execute them according to the established goals, it is OK. Many companies do this. Therefore, few people are willing to share their experience in this kind of SEO work, because SEO innovation is difficult, and once copied, it will die. If you only do executive SEO, send out external links every day, and create original website content, you will find that you are very tired, and you will slowly become an Internet "migrant worker" with a meager income and exhausting work. live.
2. Optimization is not just some means, the effect is the last word
There are many friends who are keen on some SEO optimization tips. Once they find an optimization tip from some "masters", they are as excited as finding a peerless martial arts secret book, without considering the real application and effect of this tip. Whether it can be a good match. Everyone’s understanding needs to be corrected here. In fact, SEO optimization is really about doing the basic work well and then through good execution (high-efficiency execution).
For example, a big misunderstanding in SEO currently is that the process of keyword ranking is for the final result. Many methods are also aimed at improving keyword rankings. However, everyone knows that keyword ranking is only to obtain more search traffic, and traffic is SEO. The core work, so increasing traffic as the final effect is our optimization goal. Many friends who optimize corporate websites may have encountered this situation. Several main keywords have been optimized, but the daily traffic is still about 30-40, and the customer inquiries brought are also very few. This has a negative impact on the website. The effect cannot be exerted. Then the actual effect cannot be said to be the best. If you don't pay much attention to the monitoring of the effect during this process, much of the optimization work may just stay at the level of keyword ranking.
3. Multi-dimensional and detailed monitoring, let data speak for itself
In this blog post on the official blog of Baidu Search R&D Department, I learned that one of the most effective methods for monitoring performance optimization work is to conduct multi-dimensional monitoring. So for optimization, what we need to do is multi-dimensional and detailed monitoring, and everything will speak with accurate data.
For example, when we are updating the website, many friends will definitely ask how many articles a small enterprise website should update every day. Some friends said that the enterprise website can update less, and it is recommended that 2-3 days or even 1 week be updated. Update once. Some friends hope that the snapshots of the website will be relatively new. If they want to keep the spiders of the website well, they feel that they need to update every day. It is better to keep 2-3 articles. It is not a large amount, will not be tiring to do, and can be sustained. Persistence. Some friends recommend more than 5 articles. There is also a saying that if a website keeps updating 10 articles, search engines will evaluate the website well. Of course, when updating, the quality of updates, update time, etc. must be considered. There are three dimensions here, the quality, time and quantity of updates. The key point is that the quantity is subdivided into 3-4 modes. Through monitoring and testing, it will be found that indeed, the more updates, the better the quality. Choose a good time period. Collecting articles will have advantages, but it will be very tiring to do so. If you focus on building a website, you can try this method of operation. If you have several websites, you must consider the balance to ensure that each website reaches its maximum within a limited time. Good results.
Okay, the focus of website SEO is not optimization, but monitoring. That’s all for today. I hope everyone can pay attention to it. Friends who want to communicate with me can add my QQ: 843745641
This article was published by Muzi Chengzhou, editor of Gear Reducer ( http://www.zjdf.org ). Everyone is welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
(Editor in charge: Chen Long) The personal space of the author Muzi Chengzhou