As more and more companies begin to focus on Internet marketing, the "SEOer" industry is increasingly favored by Internet practitioners, especially with the rapid expansion of e-commerce in recent years. However, for an optimizer, in addition to completing the boring optimization management inside and outside the site regularly and quantitatively every day, we also need to face fierce ranking competition from the outside world and the "suppression" of SEO by search engines. These often cause This has caused some friends with weak willpower to fall into a trough. The following is the author's analysis of the common problems that today's SEO practitioners are prone to in the workplace in the past two years of working in SEO. I hope it can be helpful to some friends who are confused.
1. Lack of long-term career planning of one’s own
According to the author's observation, many people are full of motivation and vigor when they first enter the SEO industry. However, after experiencing a series of optimization and promotion, many people often feel exhausted after not persisting for half a year. The author believes that there are two main reasons. First, doing SEO is a boring and long process. Secondly, many people often fail to make a reasonable work plan for themselves, which results in them just blindly doing SEO every day and becoming a "poor and busy" group. Along with this, you will suddenly change from an energetic young man to a haggard little old man. The author believes that the latter factor is the more critical subjective factor. Therefore, the author recommends that you make a short-term work plan and a long-term career plan for yourself when you have time. The work plan allows us to plan our work better and avoid unnecessary waste of energy. A long-term career plan can make you truly Self-positioning, knowing yourself, understanding yourself, clarifying your direction, and clarifying your life goals.
2. Lack of team unity awareness
We can find that many SEOers now work alone and lack the spirit of cooperation. For example, in the optimization process, content editing, content distribution, external link construction, etc. are all done by themselves. In the later stage, these friends will often be eliminated due to lack of energy. surpassed by competitors. In this regard, as SEOers we need to change this self-contained and self-centered optimization thinking. Any work needs the cooperation of a group to complete it more perfectly. Just like an ancient allusion, "One chopstick is easy to break, but one chopstick is not easy to break." From this allusion, we can understand the importance of unity. If we want to truly surpass our competitors, then we must first We need to learn the meaning of team unity and believe that the power of unity is indestructible.
3. Ignore your body
"The body is the capital of revolution" without a healthy body is empty talk, but in reality we have to face a serious problem in today's SEO industry, that is, many SEOers are overloaded with work. As SEOers, it is basically impossible for us to optimize only one or two sites. There are often dozens of sites. For this reason, SEOers may often need to stay up late doing external link building, soft article writing, etc. Although this fighting spirit is worthy of recognition, from a long-term perspective, this kind of neglect of physical health is not advisable. As SEOers, we are fighting a long-term battle and there is still a long way to go. It is not worthwhile to wear down your body in order to complete the optimization goal. Therefore, when we promote and optimize the website, we must also learn to cherish our own health and reasonably arrange work and rest time.
Okay, the above three points are the author’s three-day summary of the common problems encountered by today’s SEO practitioners during the optimization work. I hope that the three points in this article can really help every SEOer friend. Let’s work together Optimize our site in a happy, positive environment. The article is originally created by the webmaster of Tingmao.com http://www.tingmao.com/ . Please keep the source when reprinting.
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