Once upon a time, there was a classic saying popular in the SEO world: "Content is king, external links are king." But with Baidu’s recent algorithm changes, maybe this sentence will become a thing of the past. The "humanization" trend of search engines is becoming more and more obvious, and user experience has to attract the attention of webmasters. Compared with "content" and "external links", user experience seems abstract, so improving user experience is very important for the website. In the long run, it is another problem, so how do we improve the user experience of the website? The author below based on his own experience, what aspects should we use to improve the user experience.
1. Improve website loading speed
Users usually enter the website for the first time by clicking on a link or directly entering the URL. No matter which method is used, with the development of the current Internet era, users are pursuing higher and higher speeds. Only by quickly opening a web page can we gain the first recognition of users. The speed of website access is a big issue that webmasters should consider. Usually we must first choose a high-speed host, optimize the website code, reduce the use of Flash, compress images and other methods. Also ensure the stability of the host.
2. Content is the soul of the site
Baidu's recent algorithm update is aimed at low-quality websites. Low-quality websites simply do not have good content. Without good content support, the website cannot show its value. A good website must show its value to users and provide users with fresh and high-quality content. One of the missions of the birth of the Internet is to spread information, and the right way to do this is to create original content to satisfy users!
3. Beautiful and concise page design
The overall design of the website should be beautiful, concise and elegant, and should attract users at first sight. Pay attention to the color matching, which is neither too fancy nor too monotonous. Including the layout of advertisements, a large number of advertisements can easily lead to a reduction in user experience. The average user does not want advertisements on the website. It is recommended that the website should not place advertisements in the early stage to attract more users. When designing a website, don’t forget to abide by the rules of SEO and make a website friendly to search engines.
4. Reflect the professionalism of the website
Most websites are dedicated to a single industry website. We must first locate the target users of the website. For example, if we make a website related to SEO, then our articles will definitely be centered around the theme of SEO. If we put some fitness content on the SEO website, I believe that users who want to see SEO will not visit your website next time. Branding your website must make your website look professional.
5.Interaction with users
Positive interaction with users is essential. Leaving your contact information in a prominent place on the website and establishing a message feedback system will better retain users. Paying attention to users' comments and questions will increase the credibility of your website and shorten the distance between you and users.
The core of the website is the user, and the service target of the search engine is also the user. I hope that webmasters will make a website that both users and search engines will like. That’s it for today’s sharing, everyone is welcome to discuss it together. This article is original from http://www.hbjiagong.com (please indicate when reprinting in A5 format)
(Editor in charge: Chen Long) Personal space of the author Mr. Xiao Xiaojun