Whether it is on the Internet or an offline entity, when a company reaches a certain level, there will be many parasitic small businesses and individuals who rely on it to obtain profits, thus forming a micro-profit ecosystem. Our society is composed of these interconnected and complementary interest ecosystems. There is one thing in common among these miniature ecosystems: they all have a host. These parasitic companies or individuals are always paying attention to the dynamics of the host, because a small policy of the host may make them bankrupt.
There is a special ecosystem on the Internet: the spam website ecosystem. In the webmaster circle, some people rely on junk websites to survive. We now call the relationship between junk website webmasters and Baidu a parasitic relationship. There is no doubt that the largest host is Baidu. As the world's largest Chinese search engine, Baidu has always been the traffic portal for many small and medium-sized websites. It controls the lifeline of these small and medium-sized websites and some companies that rely on websites to survive. This is like a huge search empire. The most miserable and tiring person is the webmaster, and then it is others who have the power of life and death.
What is the purpose of the Internet’s “holocaust”?
In the past month and a half (June and July), Baidu has made large-scale adjustments. Officially, it is said to be rectifying spam content. Since it is to rectify spam content, it is natural to delete some illegal content or even the entire website. According to the proportion of Baidu K sites calculated by cnzz data, the peak reached 2.29%, which means that 2.29 of every 100 websites will be cleaned. , this does not include other changes such as reducing rights, deleting some inclusions, etc. Such a big adjustment affects the interests of countless webmasters, and naturally some people will be unhappy. Those webmasters and companies that rely on garbage stations to attract traffic or rely on garbage stations to conduct business will naturally suffer the most serious losses, so there is the "Anti-Baidu Alliance".
Why is Baidu so vigorously engaged in cleaning up junk websites?
Didn't Baidu foresee the consequences of such a large-scale adjustment? Of course not. There is only one reason that can force Baidu to make drastic adjustments even though it knew there would be such consequences: the future of the search market. I don’t know if you have seen the CNNIC “30th Statistical Report on China’s Internet Development” that I shared earlier. There are several impressive data in it:
1. Mobile phones have surpassed desktop computers to become the largest Internet terminal for Chinese netizens
The way Chinese netizens access the Internet has shown a new pattern. In the first half of 2012, the number of netizens accessing the Internet through mobile phones reached 388 million, compared with 380 million on desktop computers. Mobile phones have become the largest number of Internet users in my country. Internet terminal.
2. Weibo users have entered a period of steady growth, and mobile Weibo has maintained rapid development.
As of the end of June 2012, Weibo's penetration rate had exceeded half, and the user growth rate was as low as less than 10%. However, the growth rate of Weibo on the mobile phone is still obvious. The number of users increased from 137 million at the end of 2011 to 170 million, with a growth rate of 24.2%.
On the surface, this is talking about the development of mobile Internet and Weibo. In fact, it is changing our browsing habits. Because of the particularity of mobile browsing, the user experience requirements of products are particularly high. On the other hand, the popularity of Weibo has caused many Data released by the website shows that Weibo has become the main source of traffic, which is a big threat to Baidu, which used to be in charge of website traffic (as can be seen from Baidu’s recent stock price), because Weibo’s recommendation and forwarding data are It is based on people (users), so the user experience, credibility, and dexterity are all very high. It is difficult for spam content to be actively spread widely on Weibo.
I believe webmasters know how much junk content there is in Baidu. Carrying such a huge amount of junk content into the mobile Internet and competing with these lightweight mobile products is like asking Liu Xiang to carry a full set of picnic equipment to participate in an indoor event. It’s the same as the 110-meter hurdles, so you can imagine the result. Competing in the mobile Internet market requires a lightweight body and a highly humanized user experience. Baidu has a huge amount of data in this area, and it is very difficult to run and process data. It is difficult to be lightweight, so it can only work hard on user experience. , naturally we have to get rid of a lot of junk content that is holding us back.
What is the reason for the angry webmaster?
The website was hacked and the webmaster was angry. Why? Because you cut off my financial path and Baidu cut off my financial path. Naturally, I will not let it go easily, so there is the "Anti-Baidu Alliance" to take revenge on Baidu. If there is no good method, it will go to extremes. Click bidding ranking is nominally to retaliate against Baidu, but in fact it is doing things that harm others and do not benefit oneself. In the end, it is the companies that place the bidding that will suffer. Maybe it will happen again. If you break the law, you will lose more than you gain.
Some webmasters who were kicked off by Baidu said when chatting with me: "I worked hard to build the website without any violation. I had such a good website, but it was kicked off, and you are still here trying to build the website seriously." I I asked him to send the website for a look, and when I opened it, I found that the interface was really good, and the website optimization was not out of the ordinary. But when I looked closely at the content, I found that the entire website was reprinted here and there, and there was basically no valuable content. Original content. Although you have carefully reprinted and operated such a website, I also acknowledge your efforts. However, you have chosen the wrong path. If 80% of your website is reprinted, it has no value in existence. , no matter how careful you are in reposting your article, it is still repetitive and contains no valuable fresh content, so it will naturally be deleted.
Whose fault?
This situation cannot simply be attributed to a unilateral mistake. It makes sense to simply consider it from any aspect. Everyone is doing it for their own benefit. But if Baidu can communicate better with the webmaster, this situation will not happen; on the other hand, if the webmaster really builds the website from the user's perspective, do he still have to worry about Baidu? Naturally, this will not happen. things.
Finally: In general, I would like to explain that the above text does not have the intention to attack any person or organization, but only talks about the views of the incident.
Author of this article: Feng Zhiqiang; Original text from: http://www.crazyer.org Reprinted with indication.
(Editor: Xiao Jing) Personal space of the author Feng Zhiqiang