With the popularity of e-commerce, many traditional industries have also invested in the tide of online marketing, and the demand for online promotion talents continues to increase. Today, organizations and individuals providing professional SEO services are springing up all over the country, and SEO workers have become an increasingly large group. Professional SEO workers can help companies carve out a niche in the highly competitive online market. So, what basic abilities should a professional SEO worker have?
1. Web editing ability. Website editing ability is the most basic ability for website optimization personnel. No matter which industry you are in, a website must be able to add in-site articles to the website quickly. You must be proficient in writing the article title, grasping the three meta tags, keyword density and keyword spatial distribution. At the same time, the article must have a certain degree of originality. The basic requirement is that it can be indexed by search engines and allow readers to read it smoothly and obtain the information they need.
2. External link building capabilities. There is a saying in the industry that content is king and external links are king. On the premise of doing a good job in editing the articles on the site, building external links is another pillar that supports the survival of the website. For professional SEO workers, external link construction requires grasping the depth and relevance of external links. Depth of external links: Platforms that issue external links should be of high weight and high quality, because such external links can give your website a relatively high weight. At the same time, it is best to post external links on platforms that are highly relevant to your industry, so that search engines can better classify your website information.
3. Programming and art skills. No matter what kind of backend you use to build your own website, a unified website style often cannot adapt to the nature of each industry. Companies often modify ready-made templates according to their own needs, or change the appearance of the website, or add modules somewhere on the website, in short, in order to better display the characteristics of their company. This requires SEO workers to know some basic background programming and art knowledge. CSS+HTML, photoshop, and Dreamweaver should become necessary courses for every SEO worker.
4. Use of webmaster tools and data analysis capabilities. Data is the basis for SEO workers to evaluate the effectiveness of website optimization, and to a certain extent, it indicates the direction in which optimization needs to be improved. The source of these data is various webmaster tools. The popularity, competition and ranking of each keyword need to be recorded and analyzed by SEOs every day. The value of each external link also needs to be carefully observed in order to accumulate more efficient external link resources. Long-term observation and analysis of data are the basis for further formulating efficient optimization strategies. Therefore, the ability to use webmaster tools and data analysis abilities are also essential basic abilities for SEO workers.
The above are the basic abilities that an independent SEO worker must possess that I have summarized. On this basis, practicing some advanced skills such as soft article writing, site group operation, friend link exchange, etc. will make you even more powerful in SEO work, and you can have both sides on the road to SEO.
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(Editor: Chen Long) Author zhangsa's personal space