In the past two days, I saw an article "Forbes" published by Google: SEO is dead, social real-time content is popular, which made me very concerned. As the Internet has crazily penetrated into enterprises and used as a profit tool in recent years, its SEO industry has also With the crazy development, is SEO really a short-lived and crazy moment as Google said? In my opinion, this is obviously impossible!
We know that the purpose of SEO is to obtain website rankings and bring more traffic to our website, while the purpose of search engines is to bring better content and customer experience to users, and SEO relies on search engines. exist. For this reason, SEOs will do anything to obtain traffic! This puts a lot of pressure on search engines. In order to standardize the SEO market and make it harmonious with search engines and users, search engines have made great adjustments. SEO must also make corresponding adjustments to achieve the purpose of survival of the fittest. So how will SEO be accomplished? How can we adapt to survival through transformation?
First of all, we must rely on the purpose of search engines: customer experience.
Search engines are aimed at customer experience. For this reason, our SEOs must also do what they like. Providing users with real content is the king. All copied content and slightly modified pseudo-original content have been Being abandoned by search engines, coupled with the fact that the role of external links is getting smaller and smaller, and may even have counterproductive effects, it will be even more difficult for these contents to obtain rankings, and they will eventually be on the road to death. From this point of view, SEO must transform to focus on original content. Only content that can truly bring users experience can survive the continuous adjustments of search engines.
Secondly, we must decisively abandon junk external links.
In the past, we always used the number of external links to improve website rankings, but people often linked externally for the sake of external links. Therefore, a lot of Internet garbage inevitably appeared. SEOers kept posting it, and major webmasters kept deleting it. To put it bluntly, it has become a PK battle between SEOers and webmasters, causing headaches for SEOers and webmasters. In order to prevent this contradiction from worsening, search engines must take some measures, that is, from reducing the role of spam external links to spam external links having a negative effect on their own websites. Of course, this does not mean that external links are useless at all. We do not ask for quantity when making external links, but we must ask for quality.
In other words, if we want to survive the constant adjustments of search engines, we must readjust our SEO practices. Whether it is content or external links, we must decisively give up quantity and pursue higher quality issues. Winning with quality and truly providing users with a perfect experience is the way to go. This is illustrated by the fact that Google decisively gave up external link analysis and judged the weight of a website based on the popularity of web pages!
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(Editor: Chen Long) Personal space of the author Xiao Shijie