Wuhan SEO novice Zhang Fan has been learning SEO for almost two months. To be honest, I have just started with SEO. Writing articles has gone from being passionate at the beginning to becoming a routine now. From the first original article a day, to now Three original articles a week, I can say that I am constantly "regressing", but I don't think this is swimming against the current, but a manifestation of my SEO knowledge slowly maturing. So today I will talk about some of my views on the original article.
1. Reasonable update frequency
This is why I said that my behavior of reducing the frequency of original articles is not a step back. Friends who have just started building a website all have the idea of writing more original content. The more spiders come more frequently, the possibility of our website being included will be greatly improved. There is nothing wrong with the idea itself. But I personally feel that I set the starting point too high at the beginning. I write one original article a day. After writing, I slowly find that there is no more content to write. Then the more I write, the less I write, and the fewer people follow me. In the end, the webmaster himself will feel that there is no motivation to continue, and finally close the website, or stop managing the website. I think this method is not advisable. As the saying goes: The "left" is king. , the one who perseveres is the king, but how to persevere? The advice I give here is to plan your own goals. At the beginning, you can write two original articles a week, or even less than one per week, and then gradually through the later stages With the accumulation of knowledge, the article becomes more connotative and the readability will be greatly improved.
2. Improve the connotation and depth of the article
As mentioned above, through slow learning and accumulation of knowledge, the article becomes more connotative and in-depth. Let’s give a simple example. If the opening remarks of an SEO original article are completed, it will be as if it is from the script. I believe that no webmaster likes to read the basic knowledge of SEO. Many friends will ask how good the basic theoretical knowledge is. Why don’t they like it? Just imagine, most of the webmasters who care about SEO knowledge are some webmasters, although there are also some webmasters. Many novices like me basically have some understanding of the theoretical knowledge of SEO. So the connotation and depth I am talking about here are some articles that I encountered in actual operations, how I dealt with them, and solved them well. Such articles have my own unique insights or ideas. , only such articles can be said to have connotation and depth. Even if articles that follow what others say are written, not many people will read them.
3. Articles are more relevant to life and current social events
It is not enough for an article to have connotation and depth. It is also crucial to capture the reader's psychology. Webmasters who often visit forums also know about popular posts, hot posts, etc. Such posts all have one thing in common, they are all topics that can find some resonance among readers (of course we have to rule out hype). Why do we say this? Because some articles that are close to life and current social events are often more likely to gain everyone's approval. , and it’s easier to find resonance. In this way, after you write an article, everyone not only reads it, but also leaves a lot of their own opinions and views. It is also a kind of improvement of knowledge for ourselves, and we see different opinions. The most important thing is that these netizens are helping you update content in disguise, and keep replying and leaving messages. In this way, our original articles are not only deep and connotative, but also read by many people. Only in this way can we achieve the purpose of writing original articles, rather than simply completing updates.
The three points mentioned above are all related to my understanding of original articles after personal study. They are not helpful to webmasters, but I hope they can provide some inspiration to webmasters. Let our original articles have more color!
This article comes from the Yidun Education student blog: http://www.ydseo.org/
Editor in charge: Yangyang author Wei'an's personal space