I have been playing Weibo recently. The happiest thing is to see the number of fans increase. The last thing I don’t want to see is that the number of followers is increasing but the number of fans remains the same or is even decreasing. Regarding SEO optimization work, what I want to do most is I see that it should be the number of people paying attention to the website. How to improve it?
1. Create a design that’s pleasing to the eye
To capture your audience, it's important to have a professional design, use a color scheme that flows naturally without being too harsh on the eyes, and use attractive icons, buttons, mobile phones, and images to help your site engage your audience. components.
2. Create a user-friendly website structure
Create a consistent layout throughout your website, with primary navigation, secondary navigation, content, and graphics laid out in a similar manner throughout your website so that your users don’t get lost in your website and have an idea of the information they want to find. Convenient and fast way. Take the time to build a well-thought-out navigation that allows users to get where they want to go in 1 to 2 clicks. For sites with a lot of content, use breadcrumbs to allow users to return to previous pages easily.
3. Add a blog
Content posted on your website and regularly updated into a blog will benefit your target audience and help build brand value and trust, get people to comment on your blog, and attract citizens to participate in blog discussions.
4. Add video
Video can be used by users in many ways. It can be a way to showcase your products or services, from customer testimonials, to creating training videos, videos or video podcasts. The whole process is to pursue the purpose of letting users understand the company and understand the product's service intentions.
5. Design “free” that cannot be easily obtained
Who doesn’t like free things, but every consumer likes to find high-quality and low-priced things. Therefore, from the analysis of user consumption psychology, free things are good, but things that can be easily obtained seem to be unsatisfactory. Therefore, when setting up the free sales process, you need to know how to let users go through some "setbacks" before they can enjoy the "free" treatment, such as needing to answer a question, or need to participate in a comment, etc.
6. Have a compelling call to action
Make sure your mobile call is clear, concise, and leads your users to where you want them to go. For example, if you have a new offer on a product, call and lead them to that place in a timely manner.
7. Use images and photos
Don't just have a website with text, use some high-quality images and photos to make your website content look more attractive.
8. Add instant chat function
When people read about your product or service, they may have questions. If the user is a new customer to the website, even if there is an obvious service number on the website, the user will not easily call you. A live chat feature that allows users to make informal inquiries and get whatever information they want.
9. Make your website entertaining
Think about how you can use creative ways and content to make your website more fun and user-engaging. Creating a contest, running a poll, creating a quiz, conducting a survey, adding downloads, developing online games, using animations, etc. are all ways to increase user engagement and website entertainment.
10. Allow users to add content to the site
The reason why social media sites are so popular is because they are a place where people can interact and communicate, where people can talk about your product or service, provide feedback and suggestions, which is a great feat without having to do any marketing. Through research, you can know which products your customers have a poor impression of, how to improve them, and what solutions they hope for?
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