Everyone who builds a website wants their website to have a good ranking, including me. However, many times it is not satisfactory. Mainly why? Here the author is talking about his own website’s second kill Miaoke.com. The simplest way to determine is from the snapshot of the website.
Website snapshot is an important indicator to measure the quality of a website, and is equally important as inclusion and weight. Needless to say, I believe many webmasters have encountered that website content is entered every day, but website snapshots stay within a week or even longer.
Therefore, today, the author will analyze the factors that affect a website's ranking based on its own situation.
First; server
The server is unstable. This is like trying to enter a palace, even if you come to the door and the door is closed. If you put your website on a server that often has problems, and the web page often cannot be opened or the loading speed is very long, it will not only affect the user experience, but also make the website's bounce rate very high. high. But perhaps these are not the most important. What is more terrible is that this will affect the crawling of the site by search engine spiders. Just imagine, when a spider crawls to your website, but the website happens to be unable to be opened, the spider is turned away. In addition, as a spider, it may not come to this website again next time. Needless to say, every webmaster knows the consequences of this.
So how do we know that it is a server problem? The author tells you that we can check it from the background log of the website. If there are too many 404 and other error codes in the website log, it is almost certainly due to a server problem. . vice versa. As a solution, if possible, it is recommended to change the server (or coordinate the problem with the provider).
Second; the website is frequently revised
For the search engine Baidu spider, it likes stable websites rather than websites that "change every day" (here refers to website sections that are frequently revised). Therefore, it is best to change the layout of the website as little as possible unless necessary. It's just like a person can't go for plastic surgery every three days or five times. If his relatives and friends don't recognize him after the plastic surgery, it won't be good. Therefore, in short, it is a good thing for the website to try not to change the sections.
Third; website content
The content of the website is very important, and the content involves the update frequency and quality of its content. As for the content of the website, if the content of the website is of poor quality or is widely reproduced content, or even information from a few years ago, users will not have a good impression when they experience the website. As a result, the user experience is greatly compromised. However, for search engines, it will start to reduce the number of entries and authority of your website, and finally affect the snapshots from being updated normally.
Therefore, we often say that the content of the website should be as original as possible, or try to collect some newer information, update the content of the website frequently, and keep the website with fresh blood, which is crucial to promoting various indicators of the website. And especially in terms of user experience.
Fourth; Combination of external and internal links
When it comes to building external links, I believe that all webmasters know how to build targeted links. This is not only about gaining an advantage in quantity, but also pursuing the quality of external links. There are too many external links, but they are all low-quality or useless external links. Not only are they useless and become a waste of time, but they will also affect snapshot updates and other issues.
Internal links are friend links. This section should be checked as often as possible. After a period of time, especially after Baidu updates, some websites will be affected to varying degrees, and some will even be K-ed. Therefore, it is necessary to regularly check the friend links of the website, and this cannot be underestimated. And in terms of cooperation with friend links, it is necessary to distinguish which stations should cooperate and which stations should not cooperate. Therefore, a website plays a key role in both external and internal links. Proper external link construction and appropriate internal link construction are crucial factors for website ranking.
~~~~Miaokenet http://www.miaokenet.com
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