The brand keyword name of the website is generally the name of our company or the name of the product brand. The role of the brand keyword is like a person's name. Netizens can search for your brand keyword name and go to your website. These people who search for brand keywords are generally our old users, and the conversion rate is also quite high. But many of us don’t pay much attention to the establishment of brand keywords for the website, or even write the brand keywords for the website. Maybe some people think that as long as my website ranks high, people will naturally click on my website. I am a small corporate website and setting up brand keywords is a waste of resources. Isn’t it a waste of resources? In an unknown small The company is not a well-known company like Sina, NetEase, etc., will others search for my brand keywords and reach our website? It seems to be consistent with the reasoning, but after reading the picture below, your opinion may change:
Have you seen the content marked in red in the picture above? I searched for LED advertising vehicles on Baidu, and Dilu LED advertising vehicles and Greenland LED advertising vehicles appeared in Baidu related searches. Obviously, this is a search behavior with brand keywords. Some people will It is said that this related search can be swiped, but I am engaged in the LED advertising vehicle industry and I am more concerned about the changes in these Baidu related searches. I can prove that the brand keywords of these two peers are not swiped. By analyzing the websites of these two LED advertising trucks from my peers, I found that their pictures are the best among their peers. It may be that real old customers want to buy LED advertising trucks from their company again, maybe. Competitors remember his brand keywords and enter their websites to download some product pictures. It doesn't matter whether they are real customers or not, what matters is that these people arrived at our website by searching for keywords. As long as there are clicks, there is weight, so we should not resist the clicks of our competitors.
However, many websites now do not have brand keywords. They think that it is enough to put the target keywords in the title of the homepage. This can make full use of the exact matching principle of keywords. I found that many of my colleagues do this:
Such a long title puts long-tail keywords such as advertising media vehicles, modified ads, LED advertising vehicle prices, etc. in the title. The brand keywords cannot be seen from the beginning to the end. In fact, it is very dangerous to do so. . Let me tell you the reasons below.
People who do SEO have probably experienced the trouble of website devaluation. Many people have good traffic when Baidu ranking is good. However, once the website is demoted and the keyword ranking drops, there is almost no traffic. Many people think that it is Of course. But it’s different when you use brand keywords. When your website drops in the search engine rankings and users can’t find your website, they will directly search for your website’s brand keywords to reach your website, so your Some users will not be lost. As long as you find out the reasons for your website's downgrade and solve them, then searches for your brand keywords will restore your ranking faster. Because Baidu will think that your website is liked by users, Baidu will not remove the ranking of a website that users like.
Therefore, website brand keywords are very important. Without brand keywords, it is like a person without a name. Customers cannot find you. This is the most basic user experience, and we often ignore these most basic user experiences.
This article was originally provided by Hubei Chengli Media LED Advertising Vehicle Factory http://www.ledche.net/ . Please respect the original information when reprinting it.
(Editor: Yang Yang) Personal space of author hbclwzyqc