When doing SEO optimization, we have many choices, especially for company selection. As long as you trust it, you can find a suitable company to serve you. When you choose a company and start optimizing, communication is an essential link. We have the right to ask the other company to give us a complete set of SEO plans to determine whether the company you have chosen meets our requirements and whether It can achieve the ideal solution in our minds, and it also determines whether we really want to choose this company to complete our solution. If it is not what we want in our hearts, then we should have reasons to reject this company and choose again. The above are our requirements for the company, but for ourselves, what we only need is a complete SEO plan, so what should this perfect plan look like, and how can it be called perfect or complete? Then with the following content, we can make a preliminary determination.
The first is keywords, that is, the choice of keywords; for any enterprise website, or business website, or even a personal website that some individuals want to do, we all need keywords. The choice of keywords is crucial and will affect Regarding the development of the site, I believe that whether it is a corporate website, a business website, or a personal website, we all hope to have a long-term development, so the selection of keywords is indispensable, but when it comes to the selection of website keywords , since it is important, it cannot be careless. What should be considered includes: what Internet users want to search most, what are the keywords that best reflect the value, what are the most appropriate and not cumbersome keywords, and satisfy the above three When the content of the website is updated, the keywords for each question should be the most appropriate and reasonable ones, which are what professionals call high-level keywords.
Secondly, there are competitors; if you want to succeed, when improving yourself, you must be competitors, so we have to analyze the opponent's situation and where the advantages are. The so-called knowing yourself and the enemy, you will never be in danger in a hundred battles, this is exactly the case. When making an SEO plan, we also need to analyze our competitors. Which aspects of our competitors to start from is also a key. Generally speaking, we need to analyze the following aspects of our competitors, so that we can simply grasp some of their competitors. Basic situation. Among them, the age of the website when the content of the website built by the competitor is updated, the total number of inclusions of the website, the inclusion rate and the freshness of the snapshot. Next is the basic situation of the site, including title, meta, url standardization, in-depth processing of links, application of Nofollow for paragraph titles (H1, H2, etc.), and optimization of directory pages and content pages. The last thing to understand is external data, including the quantity and quality of external links, external links to the entire site, external links to the homepage, and brand awareness. After mastering these contents, we basically have a certain understanding of our competitors. We must have this idea in our hearts, and we must do better than them. There are also certain standards and evaluation principles for being good here.
Next is self-improvement; self-improvement is to analyze the situation of the website itself. I believe that after reading the previous paragraph, we already know how to improve the website itself, that is, try to do it better than the opponent. There are also good things here. standards, make an accurate comparison with each data of the opponent's website, and be better than the opponent in the aspects that are worse than the opponent. In terms of items that are not as good as the opponent, see where the problem lies and make up for it. In fact, it is not too late. You must be serious. Check it out to better improve the website.
The third step is to determine the goal; after doing the above simple analysis, it is necessary to clarify our own SEO goals, for example, where exactly do we want to position the website, and when should we have what effect? , For any professional SEOer, this step, that is, determining the goal, is extremely important.
Then, of course, there is the cost; I believe many SEO professionals understand that SEO is quite time-consuming and requires a lot of energy to make a good SEO plan. Therefore, when our SEO plan is completed, the next thing to do is to implement the plan. But once the technology is implemented, the cost issue should be considered, that is, the cost needs to be calculated. So what is the cost of SEO, including when the content of the website is updated, which includes direct costs, and time, which also requires To calculate the time cost, of course, after the above is met, people are needed to execute it, which is the labor cost. In general, the cost of SEO mainly includes direct costs, time costs and labor costs, and the calculation of any one of these costs is indispensable.
The last step is the implementation of the plan; when all the steps are completed, that is, an SEO plan is completed. At this time, remember not to wait in vain. You must practice it, that is, you must do it and execute it. The tasks performed include updating the content of the website. The time, number, number of external links released on the platform, when the structural adjustment within the site should be completed, and a series of tasks. All these tasks must be completed seriously and step by step according to the plan, because only in this way can we have hope. Optimize the website ranking to the ideal position. This article comes from www.beifang263.net Active Financial Management, please keep the author's link when reprinting, thank you.
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