Children's shoes who take individual orders will encounter various customers. How do you deal with these customers? There are indeed many skills in communicating with customers. If the negotiation is not done well, customers will be lost. The price of SEO services is too low, and it is not worth doing. As the saying goes, "Customers are God, because customers can give you RMB." But to be honest, God has different temperaments and it is difficult to "serve" him. But there is no way. You still have to be patient enough when facing customers and put your mentality in the right place first. It doesn't matter if you can't negotiate a deal, but you need to make your customers feel that you are professional and dedicated, and the most important thing is integrity. SEO services are already cheap, so the advantage between us and our peers will be reflected in the word "integrity." The following is the author’s summary of some common customers’ unrealistic “SEO dreams” and how we deal with these customers. I hope it can give some inspiration and help to new people taking orders.
The first SEO dream: quickly get to the first page of Baidu, similar to the first advertisement on Baidu in 48 hours
This kind of customer is also the most common. As an SEO staff, of course I want to achieve the keyword ranking as soon as possible to the level required by the customer. But we all know that SEO is long-term, and depending on the website and the competition of the keywords, the time required to reach the first page of Baidu is also different. However, these customers are very impatient and do not understand SEO. Maybe I saw a lot of ads on the Internet that were similar to "No. 1 on Baidu in 48 hours", so I mistakenly believed that SEO effects are very fast. It only takes a few days to reach the first page of Baidu. In fact, everyone knows the hidden rules of this type of advertising. It’s hard for me to say, evil SEO will only make you lose more customers and trust.
How should we deal with such customers? First, we must explain to them clearly what SEO is, and then clearly tell them how long it will take to get the keywords to the first page of Baidu. Of course, we can only make an estimate. time. No SEO person has the ability to say that it will take 30 days to get to the first page in 30 days, and there will be no error of one day. For some words with low competition, it usually takes about 3 months, and usually customers will not only consult you. As for those unrealistic customers with short time requirements, it is recommended that they do Baidu bidding.
The second SEO dream: How much actual benefits can it bring to my website by reaching the first page of Baidu?
This type of customers are friends who are skeptical about SEO, that is, they promise to do SEO with a try attitude. In fact, we all know that many business owners now have misunderstandings about SEO. They regard SEO as too magical and too powerful. They even think that SEO is equivalent to online marketing and online promotion, and SEO is just a way to get traffic from search engines. SEO can make your website traffic skyrocket, but if you talk about online marketing or e-commerce, it is still far away. Traffic must be converted into actual orders to bring you actual benefits.
When facing such customers, do you choose to cheat, or do you honestly explain these problems to customers? No wonder many companies have lost confidence in SEO, thinking that their expectations for SEO are too high. Coupled with the comparison model of online marketing, it is natural to misunderstand that "many SEO people are scammers." For a small and medium-sized enterprise website, whether the SEO service they need is just to improve the ranking of a certain keyword, or whether they plan to do online marketing, these two needs to be considered separately.
The third kind of SEO dream: SEO services that are more cabbage than cabbage, including year-round and nationwide free shipping, dear
SEO has become very expensive, and all SEO personnel know this, because there are too many SEOs now, and if there are more people selling it, the price will be reduced, but SEO personnel still have to make a living. Just because SEO services are cheap does not mean they are free. Some customers require you to optimize a few keywords to the first page and maintain them for a year. Then I will give you a few dozen yuan a month. According to the current prices, it is really not enough to buy a lot of cabbage. What else can you say to such a "stingy" customer? Don't waste your precious time.
The above author has broken the "SEO dream" of several customers, but to be honest, some people say that the current SEO industry is very chaotic, and we have to reflect on it. Because we are also the initiators of chaos in the industry. Having said all this, colleagues, please don’t criticize me. I am not targeting anyone. I just hope that the SEO industry can develop healthily. This is also the "SEO dream" of SEO personnel.
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