All webmasters like to use tools to query website data because it is convenient, or because they think the data is good and satisfy their own vanity. But is the data given by the tool really trustworthy? Is the weight value really like that? Have you ever observed it? After a period of observation, I found a lot of problems. Let’s break down some major misunderstandings about tool queries:
1. Weight value
Whenever I see someone changing friendly links, weight 1, PR3, inclusion 145, backlink 11400, snapshot 7-30, I feel very sad about such data. The weight value is actually used as an indicator, and some tools do not use it at all. Accurately, several tools produce several different results. Sadly, it can be said that the weight value exists, but what the tools detect is extremely ridiculous. The weight really exists, but Baidu does not provide a query interface. Simply relying on tools to simulate Baidu's algorithm will yield an unreliable value, and everyone still pursues it as if they trust it. I have observed the Baidu weight value, and it has never been Regarding the keyword ranking of your website, it is estimated that if the natural traffic of your website exceeds 100 IPs, its weight will become 2. If you don’t believe it, you can check whether the weight value of the simulated traffic below 100 is 2? What a coincidence. A website I manage ( http://www.js028.com/ ) previously ranked very well. The simulated traffic was over 180, and the weight value naturally showed 2. But now the simulated traffic is 71, and the weight value has dropped to 1. Just imagine if I raid the keyword ranking again and make the simulated traffic exceed 100, the weight value should become 2. This is the fact. If you don’t believe it, you can boldly do an experiment. As shown below:
2. Site query
Some time ago, our site query and inclusion went up and down every day. There was joy at the top and scolding at the bottom, saying that Baidu was rubbish. What I want to say is, keep a calm mind. Didn’t Baidu say that the index volume in Baidu statistics is more accurate? Everything else is nonsense. The site is inaccurate, and those tools call Baidu’s site data. , so there will be huge fluctuations in the collection within one day. You must have a basic understanding of your website.
3. Domain query
The domain query can only find the URL or URL link, but not the anchor text. This is also a flaw that it is not as good as Yahoo backlinks. Many SEOs like to make anchor texts, because anchor texts can obviously improve keyword rankings, so we When checking competitor websites, you can currently only check the domain. Some foreign anchor text query tools can only check a small part, but there is currently no good query tool.
4. Baidu Traffic Estimation
This is ridiculous. Those tools use the ranking of your keywords to roughly calculate how many IPs your website has every day to get Baidu traffic statistics. Isn't this pure nonsense? If it is really that accurate, then those statistical tools are needed What to do? Place cnzz or Baidu statistics and other codes on the website, which can record user visits in detail. The traffic queried by the webmaster tool is not accurate, it is simulated traffic.
5. Friendly link query
Friendly links play the greatest role in external links. Because of this, webmasters attach great importance to friendly links. However, webmaster tools for querying friendly links are also a commonly used query method. However, some friendly link deception experts use this tool. This loophole is used to defraud our friendly links. It seems that our link is on his website, but in fact it cannot be seen in the source code of the web page, so when the spider comes to crawl the source code, it will not crawl to our website. In this way Friendly links have no effect on us.
6. Snapshot query
The snapshots given by webmaster tools are sometimes relatively new, so we do not check whether our own snapshots are the same as those given by the tool. I personally recommend checking the snapshots yourself and do not trust the tool. Find out the reason why the snapshot is not new, solve it immediately, and it will be restored soon.
The above six points are the misunderstandings I have summarized about webmaster tools. We cannot disbelieve the data provided by webmaster tools, nor can we fully believe it. We must have a skeptical attitude. We can use these types of data as reference standards, but Never take these data as authoritative data, as these data are largely inaccurate.
This article was originally created by the webmaster of http://www.xiaqingsu.cn/ , please indicate when reprinting.
(Editor: Chen Long) Personal space of the author Hao Deyu