Do you know SEO? The role of on-site classification. On-site classification has been ignored by many SEOers for its original intention and role! Today Wu Xun will talk about the vital role of on-site classification in the website! Before that, let’s review the original intention of on-site classification. The reason why on-site classification exists is to To allow users to find what they want more quickly and accurately, the most common one is Taobao's on-site classification. Its huge and complex classifications may seem complicated but they make it easy and accurate for us to find what we need. This is the original intention of on-site classification! After understanding the original intention of on-site search, we must formulate an on-site classification that belongs to us and can be convenient for users to search based on the meaning of its existence;
First analyze the user’s cognitive ability
Should the classification within the site be more professional or simple and easy to understand? This question does not depend on the webmaster, nor does it depend on the leader! This question completely depends on the user. It is the user who enters the website to browse and creates revenue, and only they use it Only when it is convenient will you have a good impression of our website, visit us again, or make transactions. This kind of user cognitive analysis cannot find the answer in a day or two. It requires long-term observation and continuous summary and adjustment to adapt to the user's cognitive ability to carry out classification design.
Second, gain an in-depth understanding of product or service features
As the old saying goes: Know yourself and your enemy and you will never be in danger. Only by having a deep understanding of your products or services can you better present them to our users and make them easier to understand. If you don’t even understand your own products, how can you classify them according to their characteristics? Let alone write a detailed introduction for users to understand. So some people say that a competent SEO director will only be involved in three industries at most in his lifetime SEO career. It takes time to have a deep understanding of an industry. How can we provide better products and services if we don’t understand the industry?
Third, unilateral classification is not as good as diversified classification
Unilateral classification, no matter how detailed it is, can only suit some users, and some users are still very confused. Therefore, Wu Tong suggests that SEOers should not classify unilaterally rather than classify in a diversified manner. For example, if we search "Huanya Tianyuan" on Baidu, we can see that it has two completely different on-site categories for users to choose from. Take a closer look at why the categories of this website are designed in this way, and why there are two completely different categories. When you can understand its meaning, I believe you are not far away from making a high-quality on-site category.
The three elements of classification in the fourth station are "fast, fast and accurate"
In order to allow users to find what they need as quickly as possible, it is necessary to place the categories in the site in a very obvious position and accurately express the meaning of each category. Still using the above case "Huanya Tianyuan" website, when logging in as a user, you can see the classification of the site at the first glance. This allows users to find what they need as quickly as possible. If necessary, write some introductions within the categories for users to read.
Summarize:
The classification of the site is not wishful thinking, but the minority obeys the majority. It is necessary to analyze the needs and habits of users while deeply understanding themselves. It is necessary to create multiple categories according to different users, and the classification must follow the three elements of "fast, accurate, and accurate". Using a simple, clear and easy-to-understand classification to guide users to find what they need can greatly improve the conversion rate of the website and give users a good impression! What are excellent SEOers waiting for?
(Editor in charge: Chen Long) The personal space of the author Wu Xun