Since the end of June this year, Baidu has significantly adjusted its search engine algorithm and launched several large-scale K sites. This has caused small webmasters in the SEO industry to feel insecure and talk about "K". Although Baidu released "7.19~ 7.31 Webmaster Complaint Feedback Announcement", the following is the original content:
Since the Baidu Webmaster Platform added a complaint portal on July 19, we have received a total of 7,050 complaints from webmasters, but more than 80% of them are invalid complaints submitted by low-quality sites. After careful analysis and system judgment, we found that only 3% The websites mentioned in individual feedback are indeed normal websites that have been mistakenly affected by the policy. These websites have been submitted to engineers for correction of the algorithm, and most of them have returned to normal. The websites mentioned in the remaining feedback are in a normal state in the system, and there are no any question. We hope that before submitting feedback, webmasters will ask themselves whether they would trust the information on their website if they were an ordinary user.
The above is Baidu’s feedback on complaints from webmasters after adding a complaint portal for this large-scale K site. We can see from this that only 3% of the sites that have been K’ed have the possibility of recovery, and 97% of the sites that have been K’ed have basically no possibility of recovery. The editor’s own websites also had two K’s. After nearly a month, After observation, I found that Baidu spiders have never visited. I have used all the methods on the Internet to attract spiders, but to no avail. So far, I have come to the conclusion: this site is completely dead on Baidu, and Baidu spiders will go around when they encounter this link.
Baidu K Station makes it very clear: low-quality, unoriginal sites will be punished. In fact, even Baidu is very difficult to implement this. What is the difference between originality and pseudo-originality? I believe Baidu can’t tell clearly. The editor learned this based on observations of dozens of better-ranked sites. : Without search experience, originality may not necessarily be useful; but with search experience, even without originality, you can successfully obtain a good ranking.
Search experience is mentioned here again, so what exactly is search experience? How to define it? Here, we will not talk about concepts, we will analyze it with examples. The following is my Baidu analysis of the term "pregnant women's recipes" Search, then analyze the top ranking sites:
The No. 1 site, please take a look at the title: Pregnant Women_Pregnant Women’s Recipes_Pregnant Women’s Recipes, Complete Recipes. The title does not contain the word "recipes for pregnant women", but this site ranks first on Baidu. Here we can find: Baidu Spider is intelligent and can identify highly relevant words, but this is only one aspect. Let’s go to this website and take a look at the internal structure:
First of all, this website has a clear structure, homepage > Home-cooked recipes > Pregnant women (247) [switch column]. Then there are the filtering conditions, which are very detailed: time, difficulty, taste, and craftsmanship. It allows people to see at a glance which recipes they need, and they can make judgments easily and quickly.
Immediately below are the rankings of some recipes. The rankings are divided into three categories: latest, most popular, and most commented. Users can achieve their own goals based on these categories.
Let’s just find the following dishes and take a look: Current location: Home > Recipes > Diet and Fashionable Drinks for Pregnant Women
First of all, the structure is clear, and then there are the details such as the method, difficulty, and taste.
The bottom is the cooking method, which is clearly layered and clear at a glance. The pictures are very well matched, making people feel like they are in a high-end restaurant. On the right side is the relevance of this dish to human health: therapeutic effects and adaptability to the crowd. It is not difficult for everyone to see that a simple recipe has been perfected by this website, from the method, ingredients, pictures, adaptability to the crowd, efficacy, as well as allowing users to participate in interaction, want to make it and have done it, as well as the netizens at the bottom Comments all attract people to stay on this page for more time. This website has achieved the ultimate in customer experience!
Through the website's performance of the word "recipes for pregnant women" in Baidu rankings, we can see that the user experience is: try your best to retain users, and try your best to think about users!
I believe that most of the websites created by small webmasters are rarely considered from the user's perspective. Like most single-page websites, there is basically no user experience. Even if your content is all original, so what? The layout is confusing and the content is confusing. The writing is of no value and does not attract users' interest in reading, so the ranking is predictable.
What Baidu has been doing in recent times is indeed for user experience. However, the algorithm is not mature enough and has damaged many sites by mistake. However, if our small webmasters continue to do this, they will inevitably be ruined. K risk. At present, the only way for small webmasters is to provide a good user experience. However, if a small webmaster with no technical background wants to build a website that conforms to his own ideas, it is basically impossible. Most webmasters should find a template and modify it. , then fill in the content and put the website online, but with the update of Baidu’s algorithm, this situation should really end.
The editor hereby suggests that if small webmasters do not have the financial strength, it is better to learn some website building knowledge and start from scratch, otherwise, the small webmaster will really be at the end of his rope!
(Editor in charge: momo) Personal space of author taoke178