On August 10, Baidu Webmaster Community opened an interactive post "Meet the Webmaster Clinic Open Day". Official staff lee formally talks to the webmaster. Answered the ever-ambiguous questions from webmasters face to face. Specific posts can be found in the Baidu Webmaster Community, and from Lee's answer, it can be seen that some of the things we have always considered to be the key points of SEO have been overturned here.
Mistake 1: Control the web page size to a certain size
There has always been a very precise saying that the web page should be controlled within a certain number of K. If it exceeds this value, it will be intercepted.
LEE: "The recommended web page size is based on what users can accept. For Baidu, the web page size we can accept must be dozens of times higher than the average size of ordinary web pages, so there is no need to worry."
It can be seen that Baidu does not impose any restrictions on the size of web pages. There was a previous statement that in Baidu snapshots, large web pages were not fully displayed, so they were considered to have been intercepted. But this should just be hidden by the snapshot to speed up user access. A good explanation is that you can open a snapshot of the Sina homepage, and then click on the "Quick Version" of the snapshot. For comparison, the Quick Version has more content than the default snapshot.
Misunderstanding 2: Originality means high quality
Since Baidu cracked down on low-quality websites, originality has become a hot topic. There are also more and more high-end pseudo-originals. In addition to alternative words, there are also various article combinations and so on. For more advanced ones, ask someone to write original articles. No matter the quality, originality is enough.
LEE: “We have collected feedback through feedback channels claiming that our website is original and high-quality. More than 80% of them are invalid. There are even a large number of websites that claim that old Chinese medicine can cure terminal diseases in 3-5 days. The entire content is unreadable. Claims to be a high-quality website.”
Originality and quality should indeed belong to two different things. To make a good website, it is recommended to start with quality first, and it is better to have less than excessive "original" articles without quality. There are thousands of websites that reprint A5 articles, and you must have seen many of them who live well and have high authority.
Mistake 3: What is the appropriate length of the article?
Article length has always been a frequently mentioned point, and it is often said that 500-800 words is appropriate. Although this is a suggestion, it cannot be used as a standard. There is not even a need to change anything for this standard.
LEE: "Search engines judge the value of a webpage not based on the number of words, but on the quality of its resources. As long as it is valuable content to users, no matter how long or short it is, we will give a reasonable evaluation. If this website provides The content or services are very valuable and irreplaceable, and for search engines, it is a high-quality website.”
The content of web pages is no longer the only criterion for Baidu’s judgment. Since Baidu talks about "user experience", I believe it will use the user's access behavior, such as bounce rate, exit rate, dwell time and more factors as a standard.
Mistake 4: The keyWords tag is important for rankings
When learning SEO, you will be warned about the importance of the keywords tag, which can play a great role in keyword ranking.
LEE: “Meta keywords have long been consigned to the trash heap of history, and we will simply ignore them.”
It seems that the keywords tag, which has always been considered very important, has indeed been abandoned. As for its original function, it is used to remind search engines of the core content of this web page. Now Baidu has a more adequate way to judge.
These are the four points that have been summarized. I hope that webmasters will no longer hesitate about these things that have been determined, abandon them when they should, and focus optimization on more important places. This article was originally published by http://0090098.com , please indicate when reprinting.
(Editor: Chen Long) Personal space of the author Guo Hanyu