Definition of friendly links
It is a simple form of cooperation between websites, that is, linking to the other party's website using text, pictures or other forms of carriers on their own websites.
The functions and benefits of friendly links
There are three main aspects:
1. By exchanging links with other sites, you can attract users to click and visit, directly increasing the number of visits to your website;
2. When search engines determine the ranking of a website, they not only analyze the content and structure of the web page, but also analyze the links of the website. Search engines (especially Google) believe that if your website is valuable, other websites will mention you; the more you are mentioned, the greater the value.
3. High-quality friendly links are very helpful in increasing the weight of Baidu and Google PR, so they are conducive to the improvement of search engine rankings.
2. Preparation of friendly links
Query through the webmaster tools website
As shown in the figure, what are marked with red boxes are some important factors for measuring friendly links. Google PR, Baidu rights, Baidu snapshots and Baidu inclusion, etc. These will greatly save you time in exchanging friendly links. When exchanging, directly report these attributes. I believe that for a well-indexed website, webmasters have no reason to reject it.
3. How to exchange for friendly links
1. Through friendly link platform
Publish information on the link platform, which is easy to be indexed by major search engines. Publish link information on the link platform and update your release information every day. These link information will be quickly included by the engine. Especially for webmaster friends who are new to the website, the link platform is a good choice to increase the number of included website pages. As long as you leave your QQ contact information, many webmasters will come to you directly to exchange links, saving you time to find others.
This type of method is also one of the most effective methods in my opinion. Through the friendly link platform, you can quickly find websites of the same value based on your own PR and Baidu weight in exchange. It may be possible to switch to a friend link that is higher than yours, which is also normal.
2. Through QQ group
You can join directly by looking for related groups with "Friendly Links". There is a lot of information about exchanging friendly links. As long as you post a few times a day, people will come to you and link to you. You can also exchange it by looking at relevant information posted by other people in the group. These greatly save your time.
3. In exchange for group membership
If you or a friend have several websites, you can make cross-links in a group. The biggest advantage of this method is that websites with low PR and Baidu rights can be changed to a higher value than your own website. The author used this method to exchange for a website with a Baidu weight of 7. This method is also very efficient.
4. Find similar websites to exchange
If you do anything, if you exchange the same content, the chances will be greater. For example, those who work in the medical field will look for medical care, those who make food will look for food, and those who make business will look for enterprises. Don't look for food through incompetent medical treatment, as the success rate will be greatly reduced. Not absolutely. If your website has good indicators, you may be able to switch to it.
5. Make friends first and then change links
This method may take a little longer than the above. What is the most important thing when doing things on the Internet? Network. In fact, no matter what you do, connections are important. A lot of things depend on your character. If you encounter some webmasters who refuse to exchange. Don’t be discouraged. You can leave the exchange alone for now. You can talk to them about life and ideals. It will be much easier to talk about exchanging links first based on the goodwill between both parties.
4. Follow-up work for exchanging friendly links
1. Check friendly links in time every day to see if the other party has canceled you.
2. Check snapshots and other websites every day to see if there are any signs of being hacked.
3. If the other party cancels the situation where it is said that they have been k, inform the other party in time, otherwise it will affect both parties.
4. Replenish new blood in time and take time to draw it every day.
The above four points are still very important, in case some people come to exchange for links and cancel you, or the other party's website is K, and you have no task to find it, it will be very dangerous for your website. Your website will be punished and you won't regret it at that time.
5. Summary
Friendly links are also an indispensable online promotion method for webmasters who send out external links. High-quality friendly external links are very important for the inclusion and ranking of a website. No matter for SEO, forum promotion, blog promotion and other online promotion methods. Task a method, as long as you do it to the extreme, it will have good results. Making friendly links is no exception. As long as you persist and do your best, you can still achieve good results.
If the original article is reprinted, please indicate: reprinted from Cai Weisong's blog: http://www.caiweisong.com/
(Editor: Yang Yang) Personal space of the author Cai Weisong