Everyone is familiar with long-tail keywords. The implication is that they are relatively long. Furthermore, they are less difficult to optimize. Furthermore, they are more accurate and more likely to bring direct traffic. Yes, it is indeed the case, and it is indeed the case for a long time, but what I want to say here is that long-tail keywords also need to be divided into time and occasions. When we do SEO, we should not just focus on optimization. Sometimes We must also handle things with an overall view. Otherwise, we may get counterproductive results. In layman's terms, it will be a useless effort.
I was the same at the beginning. I came across a lot of theories about long-tail keyword keywords. I felt that this was indeed good. It would indeed reduce the difficulty of optimization, and it sounded like it could also bring accurate traffic. How can I actually put it? , optimization is common, whether it is Baidu, Google or Alibaba, because our company has done many aspects of promotion at the same time, many promotion platforms are involved, not only SEO, we are also synchronized with the bidding promotion of major platforms. It’s done. The theory of long-tail keywords is also suitable for the bidding promotion of major platforms. It was a good idea at first, but in practice, you may feel that the gap between reality and expectations is very big. I believe that friends who do bidding We all know the classic theory, which is the golden rule of Baidu bidding to make 100% money: accurate key words + accurate key word matching. When I first started bidding, I also followed this theory. I made the key words very long, and then I also made them in a precise pattern. This way, I think it saves money and can accurately find customers. However, If you actually do it, you will find that the actual situation is not like this. You will save money, and not only can you save it, you will also find that the money cannot be spent at all. Some people will say that the money cannot be spent. That's a good thing, but if you think about it the other way around, if the money has not been spent, can it play a role in promotion and generate a conversion rate? This definitely violates the original intention of promotion. It is obviously a recognized golden rule. Why? Doesn’t work anymore?
The same example applies to SEO. Many people have heard that long-tail optimization is difficult and easier to be precise, so they spend a lot of time on long-tail keywords. Yes, there are not too many For a long time, the long-tail keywords appeared smoothly where they wanted, but they neglected to optimize the core keywords. As time passed, the core keywords were not ranked. Let’s look at the website conversion rate. , there must be none, or very few, and it has also not achieved the goal, nor has it achieved our original intention of optimizing. Someone here has to ask again, is it because there is another problem as mentioned by the predecessors?
In fact, when it comes to this, if you want to say it is wrong, it is definitely not wrong, because this is also summed up by my predecessors after a lot of practice, and it has been recognized by many friends. It has been feasible for a long time. What I want to say What is it? It’s just that under the current specific economic situation, there may be some slight changes in thinking.
The long-tail keyword keyword theory is very good when the macroeconomics are good, the search volume is huge, and everyone is rushing to advertise, so whatever you do makes sense, but in the current economic situation, the current economic situation in China, I believe there is Friends who think about the overall situation know how difficult it is. The direct response to search engines is that the search volume will definitely drop, so at this time if you use the needle-in-a-haystack long-tail keyword theory to do things, the effect may not be very obvious at this time, so everyone can think a little bit more at this time. Change, shift the focus of optimization to core keywords, try to keep the bidding as short as possible or shorten the keywords, and cast a wide net, so you may get different results!
The above views may not necessarily be correct. You can listen to them selectively, or you can discuss them together.
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