Starting from June, Baidu began to K-site in stages. Almost overnight, thousands of websites were K-k, which made friends who make websites panic. Unfortunately, our company's website was also K-k, and as the person in charge, I Baidu has also suffered a lot. Starting from June 28th, Baidu has experienced several relatively large K sites. Our company's website found that the indexing dropped on July 9th, but the snapshot was still there. The indexing started to change to 0 on the 10th. The snapshot was also dropped and completely K. After being K, we made a lot of adjustments to our website and optimization strategies. On August 15th, the website was included and snapshots were released, and the inclusion increased a lot, and the keyword rankings were also released one after another. Let me share with you the entire process of our website from being K to recovery. I hope everyone can discuss it and make progress together.
Since Baidu K Station has been paying attention to the trends of search engines since June 28, the website was adjusted immediately after it was K. (1) The first is the internal adjustment of the website. The articles on our website are all written by several editors themselves and are truly original. The only thing that may be considered cheating is hiding the articles on the homepage, because the homepage layout is not designed to optimize keywords. Section, so the articles were hidden. Although the articles were all original, this approach itself had certain risks. After being k, the hidden links were immediately cancelled, and industry trends were added to the homepage of the website to optimize the articles. (2) In order to enable search engines to crawl to previous articles, a site map link is set up and placed on the homepage. The page accessed through this link is a list of all previously optimized articles. (3) After the adjustment was completed, I submitted a complaint to Baidu. Although I knew it might not be useful, I still wanted to seek medical treatment if I was sick. I believe that Baidu will pay more attention to complaints than before because it missed so many sites this time.
The above are some adjustments made immediately after the website was K-ed. In fact, I feel that these adjustments are basic adjustments, or that they were neglected in the past. It is the adjustments made later that play a decisive role in the recovery of the website.
First of all, we analyzed the rules of this algorithm change together, also studied the characteristics of a group of K sites and the remaining sites, and carefully studied the announcement of Baidu Webmaster Platform. The general analysis is summarized as follows: (1) Baidu’s For the first time, it began to crack down on optimized websites. Websites with obvious signs of optimization were included in the list of K sites. (2) Baidu paid more attention to user access behavior. (3) It reduced the weight of external links and increased the weight of internal links on the website, placing more emphasis on links. Relevance, and increase the value of effective external links (4) Increase the weight of its own products, especially Baidu Zhizhi and Baidu Encyclopedia. Now many of the top search terms are its own products (5) Pay attention to social media The behavior is mainly reflected in the exposure of a website in social media and the behavior of netizens (6) Give more weight to the external links of high-weight websites, or call it trust.
Based on the above analysis, we then did the following work: 1. Baidu clearly cracked down on deliberately optimized websites this time, and this type of website has some obvious characteristics: (1) A large number of pseudo-original articles, even collected articles (2 ) A large number of anchor text external links, especially forum signatures (3) The quality of external links is very low, especially external links from websites, which are easily obtained for free from forums, classified information, blog comments, etc. (4 ) Make one-way links on a large number of websites, and many of these websites sell links through third-party platforms (5) Bulk external links, etc.
First of all, comparing our website, we guess that it was K this time because of the external links. Our external links are all from the forum advertising area, forum signature and classification information, and friendly link platforms. Although Baidu Encyclopedia, Baidu Library, and Webmaster.com There are some high-quality soft articles, but not many, so our site can easily be included in the list of deliberately optimized websites, so we immediately removed all forum signatures and external links from the friendly link platform, and the classified information remained unchanged. .
Then, starting from a deeper level, search engines will also like the website that users like. How to build a website that users like, that is, provide what users need, and then publish this information to let your target customers know. Our website is in the animation business, so we found a batch of animation resources, such as Mars Ninja high-definition packaged pictures, etc. There are some of these resources on the Internet, but they are all single pictures, and there are not many packaged and high-definition ones. So we bought a batch of high-definition packaged animation resources, opened an animation resource column on the website, and then posted this information to relevant animation forums, and then posted it ourselves, which heated up this batch of resources and left a batch of comments on the forum. Links, the most important thing is that a lot of people click on these links. These are the real effective links. And because the information we publish on the forum is indeed valuable and users like it, the forum moderator allows us to directly issue website links. . In this way, we have left a large number of effective external links. At the same time, users who came to our website through these external links have brought a large number of PV values. The page bounce rate is almost 0, and the access depth is also very good, which has greatly improved the website. The external performance of user experience, in the eyes of search engines, is definitely a website that is valuable to users.
Then, in order to increase the trust value of the website, we spent money to publish more than 20 soft articles on high-weight platforms such as Sina and NetEase. Through these soft articles, we also brought many external links that were spontaneously reprinted.
In the third step, we registered a large number of QQ Space, Kaixin.com, and Renren accounts, added friends, and published animation-related pictures and logs. In this way, for search engines, these accounts are related to animation. Then we passed These accounts share website articles, and the accounts reprint them two or three times, which greatly increases the website's exposure on social media platforms.
Step 4: After the website was K-listed and we found that the weight of Baidu's own products had increased significantly, we immediately started promoting Baidu Knows and Baidu Encyclopedia. By changing IP addresses and answering related questions, many of the long-tail keywords on the website were ranked. Baidu knows the inside of Baidu homepage, because Baidu knows that it is almost difficult to leave links, so we guide others to search for the website name on the inside. Because the website has been K, our website cannot be found, but we have been bidding, so we bought it again. After nearly a month of promotion of the keywords in the website name, nearly 80% of the traffic comes through Baidu every day, and it is brought by long-tail keywords with higher conversion rates.
Step 5: During this period, some adjustments were made to the internal structure of the website, especially in the area of internal links. Previous articles all made a unified long-tail keyword link list, and linked internal links to some key articles. This is more conducive to search engines crawling related pages; a site map in xml format is made and updated every day; website keywords are added to the footer of the website and linked to Baidu's search page as an outlet for search engines.
Some other small changes have been made one after another. After the website was hacked on July 9, about 6 days later, the log monitoring showed that Baidu spiders began to crawl the website again, and more and more pages were included, almost every day. There are 8-12 pages that have been included. Although the website has not been released, I am not worried anymore. Yesterday, on the morning of August 15th, the website was included and released. It has increased a lot more than before. The snapshot is the next day, and the ranking is It started to recover gradually, and the website returned to normal.
Through this K incident, although there are still many so-called garbage sites and collection sites have survived, it is true that Baidu’s algorithm for evaluating garbage sites has been greatly improved. How to improve the user experience of the website is what all webmaster friends need. Focus on solving problems. Baidu's algorithm is not static. Every time there are major changes, we must carefully observe the rules. If we rely on Baidu to make a living, we must act according to its rules. I hope that the above can be helpful to all webmaster friends. I also hope that Everyone discusses and responds to each change together. The original text comes from: I Love Kama Network ( http://www.52kama.com/ ). Reprinting is welcome, please retain the source.
(Editor in charge: Chen Long) The personal space of the author Gray Wolf is Coming