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The search index of website keywords is not static and will change with seasons, fashion trends, and other factors. For example, some words such as TV, sewing machine, and DVD have received less and less attention in the past. Even if it has a high ranking, it will not bring much traffic to the website. As time goes by, the search volume of keywords decreases, so the keywords of your website need to make certain changes over time to cope with keyword changes. Among these factors, seasonal fluctuations are the most obvious, followed by keywords such as festivals. It is easy to see this change in the Baidu Index. Let’s take “spring clothing” as an example, as shown in the following figure in the Baidu Index:
There were the most searches from January to March in 2012. This is the specific performance of a word changing over time, and then the "winter clothing" index as shown below
The index was at its highest from October to December in 2011. From this we can conclude that the index fluctuates greatly under the influence of seasons, and then there are specific products related to the season, such as summer: chiffon skirts , dresses, T-shirts. Another example is winter: down jackets, leather jackets, cashmere coats, etc. Holiday keywords, such as moon cakes, college entrance examination materials, rice dumplings, and other products. How to grasp sales is also a homework for our webmasters to do.
How to predict the trend of keywords? Some keywords will fluctuate with social hot spots, such as the 2012 Forum Olympics held a few days ago. This word was very popular in searches in July 2012, but now it is not as popular as before. , as shown in the figure below:
Another example is the news that Zhou Kehua was shot to death a few days ago, which brought a lot of traffic to some websites. In today's era of highly developed Internet, there is no shortage of hot news, and various scandals have appeared. How to see and capture these high-traffic keywords is some homework that our webmasters have to do.
Of course, the traffic attracted by hot words may not necessarily have a sales conversion rate, so it may not be suitable for all websites. For example, if our website is an electronic mall that sells products, and we introduce too much traffic brought by irrelevant social hot spots, how to sell and convert it depends on how we establish a certain logical connection between our products and the news we introduce. If all aspects cannot be contacted, such introduction of traffic is meaningless, unless you are a website with GGAD or click-based ads.
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(Editor: Chen Long) Personal space of the author Yang Linxiao