Updating website content is a long-term task. It is impossible for all of our content to be original and requires a certain amount of reprinting. However, since the Baidu algorithm upgrade on June 28 and the Baidu algorithm upgrade announcement on August 22, 80% of them are content-focused, both to combat websites with spam content. Originally, it was okay for our website to be original with a certain amount of reprints, but after recent rounds of algorithm upgrades, we found that this situation has changed. Websites with too little original content and too many reprints or pseudo-originals have been greatly impacted, and their rankings have continued to decline. I think a big connection here is that search engines have adjusted the ratio of originality to reprinting, so today I’d like to talk to you about what is a reasonable ratio of reprinting to originality on a website.
In fact, for a website in different periods, the proportion of original content and reprinted content is different.
New website: It is best for a new website to have all original content. One of the biggest advantages of original content is that it is easy to be included, and it has a certain credit value when it is included by search engines. As more and more content on your website is included, the speed of inclusion becomes faster and faster, which means that the credibility of your website has reached a high level, but the credit value of this inclusion has no direct relationship with the ranking. This credit value is established step by step with search engines. If you are original every time and the update time is very fixed, search engines will be used to thinking that the content of your website is original. At this time, we can even add a little reprint. of.
An authoritative website: An authoritative website means that it has passed the Baidu new site review period, has a certain weight, and has a certain ranking for keywords. At this stage, the ratio of original to reprinted websites should be 7:3, because reaching this stage means that you have established a good credit relationship with search engines, otherwise you will not have weight, let alone ranking. So at this time we can save some time in content production and participate in reprinting part of the content.
Old website: The old website has been established for more than 6 months. The keyword ranking is quite good. The target keyword is basically the first or second page. At this time, the ratio of original content to reprinted content on your website can be 5:5, because this stage shows that you have established a pretty good credit relationship with search engines. Reprinted content with more mixed content is okay, but search engines have never. The content of the website is required to be original, because reprinting is also valuable.
Different industries have different ratios of originality and reprinting.
Unpopular industries: In fact, unpopular industries can have a higher proportion of reprinted content than popular industries, because the amount of information in an unpopular industry itself is not very large and it does not take up much space in search engines. It is also very easy to calculate. You can see that every search engine K site starts from popular industries because there is too much information in those industries. There is not much data in unpopular industries. If you conduct large-scale K-sites, you will not have much in your database. If users come to check and return no results, you will be in trouble. Besides, some content is standardized, such as the working principle of a machine, just like our SEO industry. Many basic things are very standard, and we can't be original. Therefore, unpopular industries can have more reprints than popular industries.
Popular industries: Original content in popular industries is much more important than in unpopular industries. Look at those Taobao customers who talk about weight loss and breast enlargement. They are all reprints and pseudo-originals. No website has so-called unique content. If you go to another website to repost an article and search the title in a search engine, it turns out that this article has been reposted thousands of times. I don’t know how many people have reposted it but it has not been included. It is impossible to count. If a website does not want to be filtered out by search engines, it must have mostly original and unique and valuable content. So I see that some people like to write an original piece of content themselves, and after collecting it, they go to major forums, blogs, and major websites to contribute, which is considered promotion and sending out links. In fact, this is not good. There is a disadvantage, that is, your website will have no unique content. A website without unique content is a replaceable website. Others want to reprint our articles so that they can be forwarded, but it is best not to post them elsewhere. When doing content with external links, we need to design promotional content for promotion.
To reprint, you must reprint valuable content. There was once an article that said that there is a huge difference between reprinting and collecting, because reprinting is a human being, and people have thinking and logic. I must have read this article before I will reprint it. Collection is purely a machine behavior, and it does not judge whether things are good or bad. So the value of reprinting is higher than that of collection, but we still need to go further. For example, we can add some factors to make reprinting more valuable. First of all, the content must be valuable, and then we can add some wonderful pictures to this article. Layout this content better, make the internal link structure better, and use internal links to lead to our other high-quality web pages. We can also enable comments to communicate with users and generate content gain. We can also enable sharing so that more people can see this valuable article, and we can also rate the reprinted article. If we can do this, even if your content is reproduced, search engines will recognize it. Instead of simply copying and pasting, search engines will not like such a worthless operation.
I believe that combating spam content is an eternal theme for search engines. In the future, it is best for the proportion of our original and reprinted content to become smaller and smaller. Especially during this period of time, it is best for everyone to be original or original. In addition, everyone must not update for the sake of updating. It is better to lack than to overwhelm. If you really want to reprint, you should do what I said earlier to make the reprint more valuable. This situation will be better, but in any case, if a website does not want to be filtered out by search engines in terms of content, it must have unique and original content. The content of the article was originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ . I hope everyone will have a new understanding of the content in terms of originality and reprinting. Thank you.
(Editor in charge: momo) The author collects the personal space of the funniest jokes on Weibo in 2012