Maybe everyone has never heard of the concept of exclusive content on the site, but the harm of exclusive content on the site does exist to our website. If these contents exist on our website, it will affect the user experience and directly affect the keywords of our website. Ranking, so we can't have too much mutually exclusive content on our site.
1. The exclusion of content on the site must first start with the title of the website. The title of a website is like a person's name, especially in the virtual world of the Internet. Whether the title of your website is professional or not is very important to give customers a sufficient impression. Because when users search and browse, they will always look for titles that meet their needs and then click on them. At this time, we need to analyze user needs for the titles. Then we use the following examples to analyze which website is more likely to attract users to click.
These are the websites of two competitors. The first website has a product in the title, which means that there are two models of LED advertising trucks and mobile stage trucks on this website, while the latter website only has LED advertising trucks. This type of vehicle, LED advertising vehicle and LED mobile advertising vehicle are the expansion of the long-tail keywords of LED advertising vehicle. This is the difference between the two websites. So as a user, which website will you be more inclined to click on? Of course it’s the latter one, because there are factors that interfere with customers in the previous website. I’m here to buy LED advertising trucks, and you did provide the content of stage trucks. This is helpful for searching for LED advertising trucks to enter your website. It has a repulsive effect on customers. Users don’t want to see content that has nothing to do with their keywords. By the way, there is a problem with the description of the first website. The last sentence does not make sense at all. In addition, the domain name is the first letter of the keyword, so search engines cannot recognize it, and the domain name of the second website It is the abbreviation of LED advertising vehicle. Users will know at a glance that this website provides information about LED vehicles. From this point of view, the latter website is more professional, and users are more willing to click on this kind of professional content.
2. After finishing the title of the homepage, let’s talk about the layout of the content on the homepage of the website. The homepage is the most important place on our website, so we must make full use of the resources on the homepage to lay out our website reasonably. At this time we have to emphasize the dangers of website exclusion. You can think about it this way, when you go to buy clothes, would you rather go to a specialty store or a grocery store that has all kinds of clothes? Why are specialty stores so popular today? That’s because they are very targeted and only Sells a certain brand of clothing or only sells one type of clothing. Take women's underwear as an example. It only provides underwear. You can't find any clothes except underwear in its mall, so it will not be right. Users create interference, and users can choose at will instead of having to search for a long time before finding the underwear they need in a certain corner of the mall, which can save users time. In China, if there are all kinds of men's clothing, women's clothing, and women's underwear in your shopping mall, many girls will not be able to directly ask the clerk where they can buy it. They will usually look for it silently, and then wait until they can't find it. , they will leave directly. This is just like our website. When a user wants to learn about a product on your website, and it takes a lot of his time, he will jump out directly. After all, it is too easy for users to change websites. All it takes is a little click of the close symbol in the upper right corner, and you're deeply hurting your users. So of the following two websites, if you want to buy LED advertising trucks, which one would you rather open?
Figure 1
Figure 2
Obviously, the content in the latter website is more professional. Everything he lists is about various types of LED advertising vehicles. The website above not only contains information about LED advertising vehicles, but also other types of vehicles. Obviously, users who search for LED advertising trucks are repellent.
We who do SEO should all understand the cake principle. If your website has more irrelevant products, the less weight each product will get. With limited resources, you cannot satisfy all the keywords in the website. . Here I suggest you read the book "22 Business Rules", which lists many companies that have made such mistakes: IBM was once known as a professional microcomputer manufacturer, but when it entered the mainframe computer market to expand its After establishing the product chain, not only did it not succeed, but it also lost its status as a professional microcomputer manufacturer. This was not worth the loss. Therefore, we should not be too greedy. China needs to concentrate its main efforts and make products with its own advantages.
The homepage of the website is the most valuable area of our resources, so we must make reasonable use of it to make users fall in love with our website. The small website must be small and refined. This is the meaning of the existence of small and medium-sized enterprise websites. If it is small and If we can't do it all, how can we compete with others? Here we suggest that if the company has several different types of products, it can be divided into several sites, instead of listing them all in one website, otherwise you will not be able to rank all the keywords. Can't do it.
We prefer to provide users with more professional and high-quality content.
This article was originally provided by Chengli Media LED Advertising Truck http://www.ledche.net/ . Please respect the original information when reprinting it.
(Editor: Yang Yang) Personal space of author hbclwzyqc