Google+ is a social network launched by Google itself. We are all aware of its impact on Google SEO, but I think many people have not observed the specific impact. Although we still don’t know the role that social network Google+ plays in Google’s ranking algorithm at this stage, we have to note its intuitive impact on Google search results today. Below, the author will analyze the impact of four Google+ on Google search results.
1: Annotations on Google search results
We can clearly see changes in this regard from Google's search results page. Traditional search results only have descriptions of connections and related content. However, after Google launched Google+, we can find that there are some more annotations in the content of the search results page. . The content of the annotation is the corporate brand or individual who has shared the relevant page. This data comes from the Google+ social network.
So what do these annotations do? These annotations can very well improve the trust index of related pages. Pages shared by large corporate brands or many people prove that they have a certain value, and they can also attract searchers very well. Enter relevant pages to increase click-through rates, thereby increasing search traffic from Google.
Two: Make Google search results more personalized
Personalized search is a technology that Google has been developing to provide different users with their own search results. And we can find that the emergence of Google+ is also constantly improving personalized search. In particular, Google’s subsequent launch of “Search Plus Your World” forces us to pay attention to the impact of Google+ on personalized search results. This means that if a user shares or likes a specific page on his Google+, that page will receive a higher ranking in his Google search results page.
Of course, the prerequisite for Google's impact on personalized search is that the user logs in to the search page with a Google account. If not logged in, Google+ will not have an impact on the search results.
Three: Obtain a certain number of external links
When analyzing the impact of Google+ on Google SEO, one thing we ignore is external links. We know that external links play an important role in any search engine optimization. So how effective are external links on social networks for the site? We need to know that an external link from a high-weight, high-quality site will be more effective than an external link from a social network. Because although most social networking sites allow outbound links, they usually have nofollow tags, which means using jumps. This can prevent the proliferation of external links, but it also takes away the SEO effect.
Although these external links do not have much effect on our search engine optimization, just like the external links we use for Soso Q&A, we can still indirectly obtain certain effects. When our fans on social networks discover our links, they will click or share them on other platforms, such as blogs or forums, and external links on these platforms can bring certain effects to our SEO.
Four: Show authors in search results
Compared with China, foreign countries will pay more attention to copyright issues. The same is true for online resources. We can see that Google displays the authors of relevant content in its search results. The author's information contains basic information, including the author's avatar, and these data are related information from the author's Google+. This change brought by Google+ to the search results not only respects copyright issues more, but also has the same effect as the search result annotation mentioned by the author above. It can attract searchers and improve the click-through rate of the website.
From the four intuitive impacts of Google+ on Google search results, we can foresee that social networks will play an important role in future search engine optimization. This article was edited by Tmall Mall http://www.loj.cn . Please bring our address when reprinting.
(Editor: Yang Yang) Author suyee's personal space