In recent years, regarding the Baidu snapshot of the website homepage (i.e., the Baidu snapshot date of the website homepage), although SEO experts have always denied that it has any actual SEO significance, and even Baidu Lee contemptuously called it a "time stamp", but all the However, mainland Chinese webmasters of Baidu SEO pay more and more attention to Baidu snapshots.
A5 Yuehuai Marketing ( http://www.yuehuai.com/ ) will first take a look at what experts think of Baidu snapshots:
Baidu Lee answered netizens' questions in Baidu Webmaster Club's "Baidu Snapshot Update Issue" and said: "We are also very entangled internally with the timestamp (behind the URL) on the results page and have plans to rectify it. In fact, some search engines This timestamp has long been removed and replaced with the actual time when the web page was updated.
Since this timestamp has caused trouble to internal staff, it is obviously also troublesome to webmasters and users. So, my suggestion is not to pay too much attention to this timestamp. If you expect to see precise spider behavior, the most direct way is to analyze website logs."
ZAC replied to a netizen: "I would like to ask about some sites whose snapshots have always been taken every other day. Recently, they have always been on the 10th and there is no response. Some new sites have always included 1, but the snapshots are still (time) and not (time)." The update is also unstable." When asked, he said: "Are you talking about Baidu? (Baidu) has different servers and index libraries. The number is large, and problems often occur. As long as the spiders come in normally, there will be no problem with rankings and traffic. Worry too much about the snapshot being a few days or ten days late."
Guoping SEO responded to a netizen’s question in the A5 version chat: “The original function of a webpage snapshot is that when a webpage does not exist, you can still use the webpage snapshot to see the information of this webpage. I don’t know why everyone wants to see this. Snapshot time, this snapshot time can only show that the search engine has visited your website at this time. The snapshot information is inconsistent because your query method is inconsistent. This (webpage snapshot) has nothing to do with ranking."
When answering questions from netizens at the "Baidu Webmaster Reception Day" on August 10 this year, Lee said: "As for the update time of snapshots, especially the update time of the homepage, I have always recommended not to refer to it. This time has nothing to do with the value of the website. relation".
Baidu Lee and ZAC unanimously emphasized not to look at Baidu snapshots, but to analyze website logs for spider crawling. However, the current level of webmasters and SEOERs in mainland China in analyzing website logs is worse than two years ago when Baidu Lee first answered "Baidu Snapshots" "There has been a big leap forward when it comes to questions. But even under this situation, mainland Chinese webmasters and SEOERs are becoming more and more obsessed with the SEO effect of "Baidu Snapshot".
At least in the actual SEO work process, when the website inclusion and Baidu weight levels are equivalent, if the Baidu snapshot of your website's homepage is a "freshly baked" "next day snapshot", it is easy to exchange friendly links; and if the Baidu snapshot of your website's homepage is time There is a huge difference, so even websites with a lower level of website inclusion and Baidu weight are not willing to link to you. What's more, many companies use the Baidu snapshot of the website's homepage as an assessment indicator for the SEO team. Even if it is not good enough to rank well for keywords, they also pursue the freshness of the Baidu snapshot of the page where the keyword is located.
The result of everyone's attention is that although experts continue to solemnly emphasize that Baidu's "Baidu Snapshot" has no SEO significance, the timestamp of Baidu's "Baidu Snapshot" has not been removed. Instead, "Baidu Snapshot" has more SEO meaning in the hearts of SEOERs. It has become more and more important, and many SEOERs have even formed a set of optimization methods on "effectively improving the lag of Baidu snapshots on the homepage of the website", and they are widely circulated.
And Yue Huai Marketing
In recent years, regarding the Baidu snapshot of the website homepage (i.e., the Baidu snapshot date of the website homepage), although SEO experts have always denied that it has any actual SEO significance, and even Baidu Lee contemptuously called it a "time stamp", but all the However, mainland Chinese webmasters of Baidu SEO pay more and more attention to Baidu snapshots.
Let’s first take a look at what experts think of Baidu snapshots:
Baidu Lee answered netizens' questions in Baidu Webmaster Club's "Baidu Snapshot Update Issue" and said: "We are also very entangled internally with the timestamp (behind the URL) on the results page and have plans to rectify it. In fact, some search engines This timestamp has long been removed and replaced with the actual time when the web page was updated.
Since this timestamp has caused trouble to internal staff, it is obviously also troublesome to webmasters and users. So, my suggestion is not to pay too much attention to this timestamp. If you expect to see precise spider behavior, the most direct way is to analyze website logs."
ZAC replied to a netizen: "I would like to ask about some sites whose snapshots have always been taken every other day. Recently, they have always been on the 10th and there is no response. Some new sites have always included 1, but the snapshots are still (time) and not (time)." The update is also unstable." When asked, he said: "Are you talking about Baidu? (Baidu) has different servers and index libraries. The number is large, and problems often occur. As long as the spiders come in normally, there will be no problem with rankings and traffic. Worry too much about the snapshot being a few days or ten days late."
Guoping SEO responded to a netizen’s question in the A5 version chat: “The original function of a webpage snapshot is that when a webpage does not exist, you can still use the webpage snapshot to see the information of this webpage. I don’t know why everyone wants to see this. Snapshot time, this snapshot time can only show that the search engine has visited your website at this time. The snapshot information is inconsistent because your query method is inconsistent. This (webpage snapshot) has nothing to do with ranking."
When answering questions from netizens at the "Baidu Webmaster Reception Day" on August 10 this year, Lee said: "As for the update time of snapshots, especially the update time of the homepage, I have always recommended not to refer to it. This time has nothing to do with the value of the website. relation".
Baidu Lee and ZAC unanimously emphasized not to look at Baidu snapshots, but to analyze website logs for spider crawling. However, the current level of webmasters and SEOERs in mainland China in analyzing website logs is worse than two years ago when Baidu Lee first answered "Baidu Snapshots" "There has been a big leap forward when it comes to questions. But even under this situation, mainland Chinese webmasters and SEOERs are becoming more and more obsessed with the SEO effect of "Baidu Snapshot".
At least in the actual SEO work process, when the website inclusion and Baidu weight levels are equivalent, if the Baidu snapshot of your website's homepage is a "freshly baked" "next day snapshot", it is easy to exchange friendly links; and if the Baidu snapshot of your website's homepage is time There is a huge difference, so even websites with a lower level of website inclusion and Baidu weight are not willing to link to you. What's more, many companies use the Baidu snapshot of the website's homepage as an assessment indicator for the SEO team. Even if it is not good enough to rank well for keywords, they also pursue the freshness of the Baidu snapshot of the page where the keyword is located.
The result of everyone's attention is that although experts continue to solemnly emphasize that Baidu's "Baidu Snapshot" has no SEO significance, the timestamp of Baidu's "Baidu Snapshot" has not been removed. Instead, "Baidu Snapshot" has more SEO meaning in the hearts of SEOERs. It has become more and more important, and many SEOERs have even formed a set of optimization methods on "effectively improving the lag of Baidu snapshots on the homepage of the website", and they are widely circulated.
A5 Yuehuai Marketing SEO practice has proved that "Baidu Snapshot" does not have any SEO significance as the above experts said. It still has some SEO significance in terms of keyword ranking, but it is just a matter of the size of the effect.
Especially for some low-weight websites, their article pages may not be included in Baidu. However, after the "Baidu Snapshot" of the homepage of the website with this article title is updated, when searching for related keywords on Baidu, there are also very many articles that are not included in Baidu. It is possible to obtain a ranking - of course, in this case, there cannot be many reprinting websites, and it cannot be a hot topic discussed on the website, otherwise your website homepage will still not be able to obtain a better ranking.
My blog has been downgraded since the "Baidu Earthquake" that started in June this year. The newly added blog original articles have not been included, and the Baidu snapshot time of the blog homepage has been stuck on June 29. This situation has lasted for nearly two months. moon.
By mid-August, after my blog’s Baidu snapshots became daily updated next-day snapshots, although Baidu still did not include my articles, since the snapshots of my blog’s homepage were all daily updated next-day snapshots, there were still a small number of articles related to them through article titles. Search traffic from keyword searches enters my blog. I think this should be the meaning of Baidu snapshot SEO that has been proven by practice!
As for the SEO significance of "Baidu Snapshot" in improving website weight, before the role of "Baidu Snapshot" is discovered in SEO practice, I still believe what experts say "this time has nothing to do with the value of the website (Baidu Snapshots have no SEO meaning)", I also look forward to what Baidu Lee said in the "Baidu Webmaster Reception Day" on August 10, "We will also issue a special explanation in the near future" as soon as possible, which will give me and Baidu Snapshots SEO meaning. The distressed webmasters have a statement (the copyright of this article belongs to "Yuehuai Marketing", please indicate the original source in the form of a link when reprinting it : http://www.yuehuai.com/article-605-1.html ).
(Editor: Yang Yang) The personal space of the author Yue Huai Marketing