Recently, I was working in an industry called water pumps, and suddenly I discovered that the flow rate and transactions between synonyms were quite good. I really didn't pay attention to this aspect before, that is to say, water pump and water pump are actually synonyms, but they are called differently, but they actually mean exactly the same thing. Just like SEO and search engine optimization, as long as you add the word SEO, you can actually add the word search engine optimization easily. You can find it by looking at the Dianshi Forum and searching for SEO. Search for search engine optimization. It is also searchable. If you do two words at the same time, it is actually good no matter which word you use, because the two words promote each other, of course, the premise is that as long as both words are valuable. In an industry like mine, both water pumps and water pumps are valuable, so I do both at the same time.
Why do I say that we cannot give up these synonyms? There are two reasons. The first is that they are valuable. They are generally valuable keywords. For example, the words broom and broom are actually synonyms, but in some areas The names are different. In some areas, we call it a broom, and in some places, we call it a broom. Therefore, the value of the two keywords is almost the same, which may not be the same as search engine optimization and SEO word combinations. Since it is a valuable keyword, we cannot let it go.
On the other hand, these keywords are easy to add. If we can add the word water pump, in fact, words like water pump are also easy to add. Just like the performance of Dianshi Forum on Baidu, let’s take a look
Although it is on the second page, it is still a good ranking. Because no one has managed it for a long time. In fact, the same goes for 28 Push. It also made a set of such words. For example, online promotion and website promotion, let’s take a look
As you can see, in fact, when we search for website promotion on Baidu, website promotion is also marked in red. Even if the website title does not appear in the 28 push titles, website promotion can still be well optimized. The reason is because they are synonyms.
Another reason is that there is a promotion effect between two keywords. According to the correlation between these two keywords, they are the most relevant. Based on this, we can use two keywords at the same time. In this way, the relevance of the website will be greatly enhanced. If your website ranks for both keywords in the later period. If the user experience when users search for two keywords is the same as that of similar websites, then your website will undoubtedly be more competitive. Why do you say that? The reason is because the audience area of your website is larger than others. For example, if we use the words water pump and water pump, others who search for water pump can also enter my website and get the same experience as others who search for water pump. . Then the audience of my website will be larger than others. In this way, our website can be more competitive than other people's websites.
One thing I want to tell you here is the presentation in the title. In fact, we can write these two words in the early stage. For example, water pump and water pump are both written in the title. In the later stage, when there is ranking, you can remove water pumps with smaller search volume. As long as this keyword appears in the description, users will also see the red words in the description when searching for water pumps, so this will not affect User experience. Of course, if there are not many keywords in the title of your website, you can also permanently put the word "water pump" in the title.
At present, according to the author's observation, Baidu is the strongest in synonym recognition, while other search engines are still relatively weak in this area. I observed Soso, Sogou, and Google and found that the word "water pump" must appear completely in the title to get rankings. In Baidu, if you look at the first few pages of many websites, the word water pump does not appear, only the word water pump appears. This shows that Baidu is the best at synonym identification, but if you want the word water pump to rank in other search engines, you have to include the word water pump in the title. As mentioned earlier, the reason why the word "water pump" does not appear is because I am afraid that the title of your website will be too long and not enough. If your website does not have many keywords, it is best to include it.
The benefits of synonyms for the website have also been clearly explained to everyone. I hope everyone will realize the importance of this word that can be beneficial to our website but has not been noticed. The content of the article is provided by Taiquan Water Pump http://www.shuibeng0769.com / Original sharing, the friend who reprinted it is a little bit copyright aware, please bring the link address, thank you.
(Editor in charge: Chen Long) The author collects the personal space of the funniest jokes on Weibo in 2012