Since Baidu gradually updated its algorithm, website content has been the target of attack. And original articles have become something that every webmaster is obsessed with. Although Baidu has banned and demoted a lot of websites with the purpose of cracking down on low-quality content, when updating original articles, you should consider whether it is necessary to update them.
Who do you update articles for? If you only update articles for search engines, you should stop and think about it. For websites that have recently been downgraded, you can see that many website keywords that contain hundreds of thousands or millions of keywords have been ranked outside the hundreds. Website updates, as a search engine, can only tell you the activity of this website, so that search engines can often come and index your new content. The role of ranking has gradually decreased. Observed from the latest website rankings, it is more based on the user's stay time, return ratio, click-in volume, and exit rate. This is why clickers can be ranked. Therefore, when updating article content, using these factors as a benchmark can make the website's ranking more stable. Take a look at the website that ranks No. 1 for the keyword "Webmaster". There is no need to update an article at all.
The frequency of updating website content is actually more related to the type of website.
Tool websites: This type of website is a service-type website that focuses on tool queries. Except for the necessary content for the tool description, other articles are almost unnecessary. As long as your tool really meets the needs of users, based on the above-mentioned "dwell time, return ratio, click-in volume, exit rate" and these conditions are met, then your website will be a website welcomed by search engines.
Portal websites: This type of website needs to be updated the most, but the updated content is not just original articles. The portal itself is mainly about consuming information. If there is no "information" for users to consume, then the value of this website will be reduced. The updated content should be based on the latest information, especially the latest hot topics. It would be better if there are unique manuscripts. Let’s talk about local portal websites in particular. When many people build local websites, they will find it difficult to surpass those made by local enterprises. But if you look carefully, these websites that existed before have not been specially optimized, but they have always been stable at the first place. But you can't surpass them based on optimization. One of the key points lies in the operation of content. You will find that local portals attach great importance to this aspect and will have their own editors, editors and even reporters. There is first-hand local information every day, which is very accurate for users' points of interest, thus affecting the return rate, stay time, etc. The weight and popularity accumulated over a long period of time cannot be caught up by updating some original articles every day.
Corporate website: What is the significance of a corporate website? For what reasons do users usually look for corporate websites? As long as you match your keywords to arrange the operation of the website, it is enough. The content of the website articles also starts from the arrangement of keywords. For example, the main keyword set on your website is "cost of moving company" and then your entire website talks about "what to pay attention to when moving". Is this appropriate? Although from the perspective of search engines, you are very qualified. Yes, but you let user K be the first one. Nowadays, the monitoring data is so comprehensive that basically any behavior of users can be monitored by search engines, and they can detect from the side whether your content is popular with users. There is really no need to update too much content on a corporate website, and updating it every day is nonsense. It is more important for the corporate website to provide a better user experience. It is enough to highlight the needs of users, display corporate information and optimize product information. Then add necessary instructions as an article.
Of course, this is not to say that updating articles is bad. The more original articles the better, but you must understand the purpose of updating articles and put good articles and appropriate articles in an obvious position. If you are simply updating articles for search engines, then I suggest that you open a small column in the corner. Don't let your articles that are not good enough take up the entire page. Users are not here to read your new articles, they are here to find the articles they need. Only excellent articles can increase user stickiness and return rate. But as a personal website, how many necessary articles can you create for users every day? When updating the website, you should rather lack it than overfill it.
This article was originally published by Shanghai Moving Company http://www.fastymove.com . Please indicate the reprint, thank you.
(Editor: Yang Yang) Personal space of the author Guo Hanyu