Baidu had a big update a few days ago, and the inclusion and external links of many websites have doubled. But last night someone was chatting in the group and said that the external links had dropped sharply, and asked me what was going on. How could the external links that had just been raised drop again so quickly? It was really puzzling, I asked. Has the keyword ranking of your website dropped? He said that it has not. Since it has no impact, there is nothing to make a fuss about if the external links have dropped. But people were uneasy and asked me what was going on. At that time, I also explained the reason to them. I think everyone may have similar questions in their minds. Today I will unveil this mystery for you. .
In fact, external links also have a life cycle, just like any living thing, they are born and die. There is nothing surprising in the first place. Of course, if I leave this answer to you, I don’t think you will buy it. Then let me talk to you about the principle behind it. The hardware resources of search engines are limited, and the content of the entire Internet is growing by tens of billions of pages every day. In order to maximize the effectiveness of effective resources, search engines will of course only include high-quality content. Web pages that are judged as spam content by search engines will naturally be deleted. Deleting these spam content has two major benefits:
First, it can provide a storage space for high-quality content, because the hardware resources of search engines are limited. Secondly, it can reduce calculation time and provide better, faster and more accurate results. If you think about it, if there are 100 web pages and 1,000 web pages in the storage space of a search engine, which one is faster to calculate and which one is more accurate? There is no doubt that it is 100 web pages, so it is very necessary for search engines to delete some spam web pages. of. A big reason why your external links are lost is because the spam web pages you published happened to be recognized by search engines and then deleted. Finally, your external links were lost. The whole process is almost like this.
Let me show you some data here, which will also allow you to understand the search engine updates more directly and let you understand the search engine deletion situation more clearly. Look at this picture. The content of this picture is a picture captured by searching for the word SEO on Baidu.
What do we need to observe? In fact, it is the data at the bottom. From the data in this picture, we can see that Baidu currently includes 64,800,000 web pages about the word SEO. The maximum is 100 million. If you are interested in observing, you can look at this data every day. I believe that as long as the search engine is updated, this value will change. For example, if your included index surges and external links surge. I believe that the data under search engines will also increase significantly. On the contrary, if our website inclusion and external links decrease significantly, then if you look at this data again, it will definitely decrease. The reason is that search engines delete some low-quality spam content or expired content that does not meet user needs, resulting in a decline in the external links of your website.
In fact, the same reason applies to the decline in content inclusion. When search engines first include your website content, they don’t know whether your website content is high-quality or low-quality, or whether your content is useful to users. But it will first assume that the content of your website is useful to users, so it will include you first, and then use some data from your website to analyze which content of your website is good and which is bad. For example, web pages that users often click on, stay for a long time, and have a low bounce rate will be judged by search engines as high-quality web pages. On the contrary, they will be judged as low-quality web pages and will be deleted in the next major update. .
In fact, there is another way to judge whether search engines determine data deletion, and that is the forum. I don’t know if you have observed some large forums, those forums that collect content in seconds, why they collect tens of thousands of contents every day, but the overall collection remains at a fixed value every month. The reason is also very simple, just because how much content is included, how much content will be deleted. Therefore, the index base of the entire website will not grow, and those web pages that remain behind will be more likely to be deleted. This is the reason why external links to the forum come and go quickly.
Now everyone knows why the external links soared for a while, and then dropped sharply after a while. In fact, it doesn’t matter whether your external links skyrocket or plummet. What matters is whether your website’s ranking has dropped every time the search engine updates. As long as your website’s ranking has not dropped, it doesn’t matter how many external links you drop. Let it drop and let's get on with optimizing our website. So don’t worry about dropped external links. Situations like this will not affect your rankings. The content of the article was originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ . There is not too much technology involved here, but I believe it will be helpful for everyone to better understand the principles of search engine inclusion. I hope you can reprint it. Friends keep the link in the article, thank you.
(Editor in charge: Yang Yang) The author’s personal space where he collects the funniest jokes on Weibo in 2012