I remember that when I just graduated, I was engaged in the communications industry. It took me three months to completely give up on communications and choose to enter the Internet industry. After entering, my skills were relatively poor, so I worked as a programmer in a small company. At that time, I was completely operating from the front-end program step by step. , div+CSS, asp backend, after doing it for half a year, I have been thinking about how to go in the future. I chose the industry, but the industry scope is wide, and I still need a clear direction. Later, because the company is doing optimization, I slowly started to get into contact with optimization.
After the Chinese New Year, I also ran a small website, which I regarded as my own website in practice. After another three months, I chose to leave the company and come to Shenzhen for development. Continue on your own optimization path. At that time, I knew a little bit about SEO work, but I had no relevant work experience and didn’t understand it very well. However, I still made a small amount of extra money through optimization. At that time, it was about 1,000 for quick money. Although the money was not much, I was still very excited, and I was indeed more determined to follow this path.
I have been looking for a job for a long time after coming to Shenzhen, but I still haven't found one, so I have been thinking a lot about it, mainly about direction, which can also be regarded as a rough career plan. Today I will briefly explain my personal understanding of some directions of SEO development. Generally speaking, there are two types, one is career development, and the other is entrepreneurship or Soho development.
First: SEO career planning and development goals
In the workplace, there are actually many positions for SEO. Those with low skills can become SEO specialists. As their skills gradually improve and they gain more experience, they can become SEO engineers or SEO supervisors. In terms of salary, I will talk about the salary in Shenzhen. The most common salary is 2500-3500. Those with good skills and relevant work experience can usually get 5000-8000. It depends on personal ability. For example, those at the supervisor level can earn more than 10,000. . To reach the supervisory level, you first need to improve your overall technical capabilities, and then your ability to manage organizational teams. SEO department is divided into many links, and you need to grasp the overall situation. Can produce marketing effects through the unity and cooperation of the entire department.
Friends who plan to pursue a career path need to strengthen their strengths while making up for their weaknesses. Bidding, website procedures, structure, planning, operation, and promotion all need to be mastered by you, but of course you don’t necessarily have to do it yourself.
Second: The ultimate development goal in the workplace: Product Manager
The best person to develop SEO is a product manager, which naturally excludes individual entrepreneurial CEOs. Product managers need you to have a certain sensitivity to the market and be able to strategize the creative design, operation, and promotion of products, which still requires high personal abilities.
Third: SOHO freelancers
I believe that many of my friends don’t like the workplace. After all, there is a lack of freedom. However, the benefits of doing this job are here. You can choose to take on business, provide services for others, and work for yourself. Of course, you can also work part-time and choose this, so that you can also Have double income. It depends on your personal schedule. Taking on business yourself is one aspect, and the other is being able to run your own projects. There are many ways to make money from projects. Friends who are interested can read my previous article [Yi Shaokun: How can grassroots webmasters make money by building websites? Analyzing the income structure of small websites] Maybe this is also a process of starting your own business. Through this, you can also Accumulating more experience is very helpful for starting a business.
Nowadays, there are many talented SEO freelancers, and most of them with high abilities choose not to go to work to do their own work, either by themselves or with a few friends, and many of them earn more than tens of thousands a month. What I have summarized are the above ones. Personally, I am more interested in the last one, but I am still in a professional state at the moment. Working towards that direction.
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(Editor: Chen Long) The personal space of the author Yi Shaokun's original blog post