For most webmasters, 2012 is really an extraordinary year. Especially in these few months, the continuous algorithm updates have made webmasters breathless, and many people have even lost their jobs. Many people will yell at Baidu and even go to the entrance of Baidu headquarters to demonstrate, saying they want justice. Let’s not comment on whether Baidu is killing innocent people indiscriminately. Webmasters should also reflect more on whether there are any violations in the process of operating their own websites. In fact, many people who complain about Baidu should not be cheating. In many cases, it is because they focus too much on search engines and do the purest SEO, thus neglecting necessary user experience optimization.
In fact, why should we worry about what changes the search engine should make? Ultimately, the purpose of our website is to show it to users. The search engine is just a platform. Emphasizing SEO but not user experience is somewhat putting the cart before the horse. Baidu’s cruel algorithm adjustment is just to send a signal to webmasters: users are your gods. After the proliferation of various mainstream SEO methods, the fundamental purpose of optimization should become more and more clear to every webmaster. This purpose is user experience. In other words, the era of overflowing SEO skills has passed, and it is developing in a healthy direction, which is the destination user experience.
In fact, as long as we return to the essence of optimization, it is not difficult to find out why search engines always emphasize user experience: the purpose of making a website is to provide users with useful information, and search engines are to collect the best information and then present it according to its pros and cons. to users. Therefore, both webmasters and search engines serve users. Therefore, as long as we capture users, we can get to the front of search engines. The following three points are strong proof.
1. Search engines have been imitating users’ reading habits. What is the purpose of continuous improvement of search engines and continuous updating of algorithms? It is not to find an algorithm pattern that is the same as the user’s reading habits. However, this algorithm model is always close to the user's habits and cannot be completely consistent with the user's habits, because the machine can never surpass human feeling and wisdom. In fact, the search spider is also a visitor. Strictly speaking, it is a relatively stupid visitor, because it cannot recognize many things that people can recognize, such as pictures and Flash. Search engines are imitating people. If people like it, search engines will also like it. If it can be user-oriented from the beginning, then search spiders will follow you.
2. User behavior is the basis for search engines to judge the quality of a website. When the search engine first came out, not many people used it, and it did not work well with user behavior. Therefore, the earliest search engines could only judge the quality of a website from some simple parameters of the website itself, such as keyword density and external links. However, when more and more people use search engines, search engines can observe and collect statistics on user behavior characteristics, and judge the quality of the website through user behavior. For example, IP, PV, residence time, ratio of new and old visitors, etc. Search engines can judge the quality of the website from the analysis of these data. If the visitor behavior characteristics of the website are very good for a long time, the search engine's trust in the website will be greatly improved, and the website may be rewarded by increasing the weight.
3. You can never understand the algorithm rules of search engines. Among today's webmasters, who dares to say that they have completely understood the search engine algorithm? Even the hardcore figures in the webmaster world dare not say such a thing. You can never master the search engine algorithm. First, the algorithm will be constantly updated. Second, this algorithm is a highly confidential business secret. How can you easily learn about it? So in this direction, you can give up your efforts. However, you can easily understand the user's psychology. You and the user are both human beings. Don’t you still understand the user’s needs? Even if you are not completely sure, you can still find out through relevant surveys. So, isn’t it easier to please people than to please search engines?
To sum up, in this ueo era, it should be an era when webmasters provide user experience and user experience guides search engines. As long as you can capture users, you are already ahead of the search engines, and rankings and traffic will naturally come naturally. So don’t do SEO for the sake of SEO. If you face users, you will comply with the wishes of search engines to the greatest extent.
The original article is provided by Zhang Shifeng, the author of Wo Sports Network http://www.wo-yd.com/ . Please attach a link when reprinting. Thank you.
(Editor: Chen Long) Author zhangsa's personal space