SEO always has to follow the trends of search engines. After GOOGLE and Baidu have collected nearly unlimited web information resources, on the one hand, they continue to improve their technical content and try to make the search results meet user expectations; on the other hand, they require websites to improve user experience, that is, the content of the source website is user-friendly. .
GOOGLE has long emphasized the importance of user voting. Although PR value is increasingly ignored, its ideas are still worth advising. For website builders and administrators, GOOGLE is also very sincere: it must be based on user needs and User experience is the center. It seems that if user needs are met, SEO will naturally be good.
Baidu recently proposed that "user weight is Baidu weight", emphasizing the role of user behavior on website weight, and guiding website developers and administrators to create websites that users like.
These are very ideal and in line with the principles of the development of the tertiary industry. Under the high expectations and conclusive words of the search engine bosses, website administrators and SEOs are cautious and diligent.
However, most of the time, administrators seem to be very knowledgeable on the surface, but are endlessly confused on the inside.
Why?
When content is king, working hard all night, friends and brothers plus collection software can make the website page tens of thousands - no matter what, this number of content can always be put on the table! Now that quantitative change has developed into a new stage of qualitative change, who is the expert in this user experience? In fact, human imagination is not always as rich as we think, and Internet information is not as endless as we imagine. In the era of secularization of the Internet, there are always several eager competitors for any website, and netizens have a lot to choose from. , the website administrator will have to spend more time. In the era of winner-take-all, life is difficult for anyone from third place onwards.
So, how can this user experience be improved?
The big brother who took the lead has spoken out, but the author still recommends that all webmasters should be patient and calm down. All you need to do is listen to their words, watch their actions, and check their colors to get their hearts.
You might as well think about it seriously: Who is the real collection king on the Internet? Smart people guess right: it is the search engine. When GOOGLE and Baidu face information measured in exabytes (1EB=1 billion GB), their processing methods are the best interpretation of their concepts.
So what?
The progress of human history is certainly not caused by heroes, but advanced technology and advanced management methods must be the first factor. Management often mentions that execution is very important. What does execution rely on? Resources - including human resources, material resources, and intellectual resources; "It is difficult for a clever woman to make a meal without rice", so rational thinking should naturally be based on materialism. In a word, if you want to do porcelain work, you must have diamonds.
Are search engines ready to fulfill their expectations?
Please open Baidu and enter a popular word. The author takes "real estate" as an example, and then looks for the top 100 results. What do we see? How many duplicates are there?
So, the answer is ready to come out. Baidu was not prepared.
The author will give a brief explanation: Real estate is an industry term (general concept). General searchers, when entering this kind of word, hope to get the most relevant information, because they may not be "lucky" (you know this thing about GOOGLE, right?), most likely It also has to be picked manually. If the searcher sees mostly second-hand houses, new houses, and information channels on Loufang.com, or most of the Beijing, Shenzhen, and Guangzhou stations on Soufun.com or Focus.com, he will definitely be quite depressed, because this is not what he sees. What he wants - at least, in his heart, he wants more.
Maybe this example can't give you a deep understanding, so let's give another one: In Baidu pictures, enter "beauty", what is the result? It seems like the faces on the first page are really very similar. Maybe everyone has a different idea of beauty, but if you search for this word (general concept), are you going to see 100 ways of the same beauty? Especially, if this beauty is not your angel, then you will be even more disappointed.
Therefore, in terms of technology, the leading brother has not prepared itself well. It is not so smart and knows the needs of users. Therefore, it itself is not "based on user experience", but still "based on existing technology." ".
They tell us the direction of progress, but this direction may also be a fog in their own hearts.
The author hopes that search engines and all webmasters will work together to find solutions that meet the requirements - user-centeredness is the first principle of this industry, and no one objects.
We don’t want to see a superior search engine pointing us to fairyland, while we make a fortune in the world.
Thanks to faagle for your contribution