Regarding the recent 3SB war, I think all webmasters are familiar with it. Whether it is from the perspective of users or the development of the search industry, such small discussions on competition are more welcome. Because as a grassroots webmaster, Xiaoyi has been deeply hurt by Baidu’s power. It can be said that every update of Baidu makes me tremble. It’s not because Xiaoyi’s website violates the rules, but now Baidu is not just because you are a regular player. I won’t mess with you, and I won’t definitely mess with you just because you are a spam site. In short, it makes me very entangled and depressed. So in this search battle, I really hope that 360 and Sogou can do something. However, Baidu is the industry leader after all. It has been in this position for 5 years, and careful webmasters know that Baidu has been making frequent moves since the beginning of this year. Seeking new development, and these actions have some enlightenment for our SEO.
Release of Baidu Optimization Guide 1.0
On February 15, 2012, when you search for keywords related to website optimization SEO, you will find that Baidu reminds us that we must view the SEO market correctly and not easily trust the optimization companies on the market. But on March 8, when searching for terms related to SEO, the text that appeared changed its tone again, from the serious tone before to affirming SEO, and suggesting that everyone choose the right optimization. Such changes in tone one after another, Xiaoyi feels that Baidu has begun to pay attention to SEO and will take certain measures against some over-optimized websites. And then the update on 3.31 just understood this. Therefore, as practitioners, we should make a retreat in time, diversify our marketing methods, and avoid losing all development resources because of Baidu K station, because only Qianzhou Chain can ensure the stable development of our website, so just like Teacher Lu Songsong In that way, even if it is stopped by Baidu K, you can still rely on your own brand to obtain vertical traffic. However, judging from the release of this guideline, Baidu still agrees with it as long as it is the correct optimization method.
Implementation of the function added to Baidu homepage
On May 16, 2012, the "Add to Baidu homepage" function was quietly launched. Through this button, webmasters or users can place their frequently visited sites on the homepage to facilitate their return visits. Some webmasters may think that the implementation of this function is purely for user experience. In fact, this is not the case in Xiaoyi's opinion, because everyone knows that in the browser market, 360 has an absolute advantage. It can be said that a considerable part of Baidu's traffic comes from It was introduced by 360, but for a giant like Baidu, it is not their style to control their own destiny in the hands of others, so Baidu uses this method to not only achieve user experience, but also take the opportunity to search for some popular site, thereby laying the foundation for its own browser or related industries, because everyone knows that Baidu spent tens of millions of dollars to buy hao123 in order to compete for this market, and the strength of 360 also caused Baidu to temporarily lose this market, but the implementation of this added function can be said to herald Baidu's next attack in this field.
Baidu industry qualification certification goes online
Regarding the search quality of Baidu, many webmasters have mixed opinions. At least from a small discussion, Baidu's search quality is too poor. In many cases, the results obtained by searching for a keyword are not practical at all, and Baidu's bidding is too extensive. As long as it is given Money can lead to rankings, which adds to the confusion in the industry. Therefore, in 2012, there were many cases of consumers being deceived due to Baidu search results. It is precisely based on this that Baidu launched the Baidu industry qualification certification function, and this function is more oriented to ticketing websites such as Ctrip, Elong, Youya, and Tuniu, because many times it is like Feisheng (a shopping platform) This keyword can be used on the official website, or privately. If the private person reaches the top three on the homepage, the traffic obtained will be considerable, and this considerable traffic may be used by some people with ill intentions to do into a phishing website, so this function should be mainly used to combat some phishing websites, or counterfeit websites. It can be said that this function not only strengthens network management, but also strengthens Baidu's control over website development.
Baidu launched a cheat reporting tool with rewards, and launched K sites several times after 6.28
On May 31, 2012, Baidu Webmaster Platform released the "SEO Precautions for Well-known Sites", which put forward some valuable suggestions for the reasonable optimization of well-known sites and to avoid cheating. Soon after, a cheat reporting tool with rewards was launched, which further demonstrated Baidu’s determination to crack down on cheating sites. This time, the anti-cheating strategy and related policies have been verified by a small number of websites being K’ed on 6.22. And 6.28 ushered in a wider range of K sites. Many cheating sites or low-quality sites have been K or demoted. Even some high-quality original sites have been shot. Of course, there is no explanation for all this. On 7.28, Baidu carried out large-scale algorithm updates and upgrades, which resulted in the removal of many low-quality sites. Although regular sites in K-sites were accidentally damaged several times, it is undeniable that Baidu is becoming more and more focused on standardizing the SEO industry and improving search quality. The more we pay attention to it, the more severe the crackdown on low-quality websites and black hat tactics becomes. As SEOers, we must use formal methods to optimize, stay away from cheating, provide high-quality content, effectively improve website quality, and maintain website stability.
3SB Search War
I think this is what everyone is most concerned about. Since 360 launched its own search product on August 28, Baidu has quietly started to work with 360. First, if users use the above services in the 360 search box, they will directly enter Baidu. search results page. After that, all content related to Baidu in the 360 Safe Website Navigation search box was removed. Among them: the news search was replaced by Baidu with 360's own news search, MP3 was replaced by Sogou by Baidu, and the map was replaced by Baidu by Google. Moreover, the searched Baidu related pages will be taken directly to the "Web Snapshot" page instead of Baidu's search results page. After this back and forth, Baidu and 360 were directly at odds. Sogou announced its participation in the war within a few days, and the 3SB war situation was formed. At this time, webmasters cannot just watch the excitement. We should clearly realize from the chaotic battle scenes that Baidu, as the industry’s search leader, is not humane in many aspects, so we should appropriately develop the optimization work of other search products. Just in case, secondly, compared with Baidu, 360 still has great deficiencies in technology and experience in operation, so it is unrealistic to hope that 360 can overthrow Baidu. Furthermore, the predecessor of 360 is 3721 , has become the most rogue search engine in history, and the recent revelation that 360 violated the robots agreement requires us webmasters to keep their eyes open. It’s okay to watch the excitement, but we must not forget Baidu’s optimization work.
Today, I talked about my understanding of some of Baidu's actions. Some of my opinions may not be in place, and I hope everyone will actively correct me. The above is published by the editor of Campus Shopping Feishengke http://www.feishengke.com/ . Please indicate when reprinting, thank you.
(Editor: Chen Long) The author is not a stranger’s personal space