Those who do SEO should basically have a good understanding of long-tail keywords and target keywords, because our website generally only has two words, one is the target keyword and the other is the long-tail keyword. I often see people saying which one to do first between these two words. Some people say to do the target keyword first, because that is our most important word, and the most important word should be placed first. Some people say that long-tail keywords should be made first, because long-tail keywords are easier to make, so when we make website keywords, we should start with easy words first, and then work on difficult keywords step by step. There is actually a better answer to this debate. Before announcing this answer, everyone must understand the principle. That is to say, we must understand the relationship between long-tail keywords and target keywords.
Speaking of keywords, we have to talk about keyword layout. A more reasonable layout is to use the homepage as the target keywords of our website. When it comes to this, we have to go a little further. Speaking of keyword selection, when we choose keywords, we should divide the selected keywords into three categories: the most popular ones should be used on the homepage, the medium ones should be used on the catalog page, and the less popular ones should be used on the inner pages. Come and do it. Of course, if you are a large website, you can also divide it more accurately according to the page level, because this division is reasonable and it is the most reasonable allocation of resources. Why is this the case? Because the homepage is the largest resource gathering place of a website, all links on the inner pages will lead back to the homepage, and there will be a vote for the homepage.
Moreover, the homepage has a natural ranking advantage, especially on Baidu. That is the URL level. The home page has the lowest level, which means it is naturally the place with the best ranking. And when we make external links, they basically link to the homepage, so naturally the homepage is used as the target word. The directory is slightly more popular than the long tail because it is closer to the homepage and gets a higher weight. The inner pages are the entire website. The weakest, so it is used as an unpopular word. So the general website basically has this layout, because this layout is the most reasonable. Going back to the previous argument, the first thing to do when targeting keywords is to work from easy to difficult.
Based on the keyword layout and the natural homepage advantage mentioned earlier, another reason is that the weight of the new site itself is not high, that is, the homepage itself does not have much weight, so how can there be excess weight directed to the inner pages. So the first thing we have to conquer is the target keywords. When conquering the target keywords, we should start with the easy ones. This is what I often talked about before, from easy to difficult, rather than the so-called ranking of internal pages first and then home page ranking. As mentioned before, a website only has two keywords, which are target keywords and long-tail keywords. We should conquer the target keywords first. After conquering the target keywords, our website will have a certain weight and can be allocated to internal pages. At this time, our long-tail keywords have the opportunity to participate in competitive rankings.
Maybe you haven’t heard the theme after listening for a long time, which is the relationship between long-tail keywords and target keywords. In fact, the relationship between the two is complementary. Only one website's target keywords have a good ranking, which means that the website has a good weight. Only the long-tail words on the internal pages have a chance to participate in the ranking. Of course, I have also seen some relatively depressing things. After a webmaster has created a few simple target keywords, long-tail keywords will no longer matter. It seems that the task of a website has been completed. In fact, this is wrong. After a few target words, the traffic is still quite limited. If our website needs to seek new growth points, the first choice must be long-tail keywords.
If a website only ranks for the target keywords and the internal pages do not rank, it is obvious that such a website will not last long. Because search engines will judge the overall weight of a website, if only one website homepage is ranked, it means that your website has only one excellent page. The rest are spam pages, so if the overall weight is calculated, your website will be classified as spam. Naturally, the ranking will not last long, but if a website improves the target keywords, many long-tail keywords will also have good rankings, which is beneficial to the overall development of the website, and such long-tail keywords will also promote the stability of the target ranking. sex. The target keywords are stable, bringing more traffic. A good user experience will further increase the weight of the website, and the ranking ability of long-tail keywords will be further enhanced. Therefore, if the website can really do a good job in long-tail keyword ranking, it is A truly successful website will create a situation where the strong will always be strong. This is the relationship between long-tail keywords and target keywords. They complement each other and promote each other. The stronger is stronger.
I have seen many friends say that keyword rankings are unstable. In fact, one of them is that the website only ranks for core keywords, that is, it only has a high-quality page on the homepage. It is easy to be classified as a website of low quality, which leads to problems with the overall level of the website. This is also an important factor that causes the website's keyword ranking to be unstable or not lasting. To give an example, a country's economy cannot only rely on state-owned enterprises, but must rely on many small and medium-sized enterprises to make the country's economy healthy. In the same way, if a website wants to obtain a large amount of traffic, according to the long tail theory, it can also be seen that the long tail The importance of last keywords. Although the target keyword is the star of a website, more success can only rely on the broad masses. This is the relationship between long-tail keywords and target keywords. If you understand the relationship between the two, I believe you will have a better grasp of the search engine rankings and the overall quality of the website. The content of the article was originally shared by Taiquan Water Pump http://www.shuibeng0769.com/ . If there is any reprint, please attach the link address of this article. Thank you.
(Editor: Yang Yang) The author collects the personal space of the funniest jokes on Weibo in 2012