The 3B war has been going on for a while, and even today when accessing Baidu products through 360 comprehensive search, it still jumps to Baidu snapshots. (In fact, what Baidu did here is to make the search results jump to the Baidu homepage. Providing Baidu snapshots is a last resort emergency measure for 360 Search.)
As long as a formal company has gone through the relevant procedures according to the procedures, it should not be illegal to launch a search engine product. It is not illegal for Baidu to interfere with its own products in 360 search results. At best, it will affect the customer experience. Moreover, there are no specific regulations at the legal level, so although Lao Qian studied law, he is really not qualified to make irresponsible remarks at the legal level. Firstly, because I did not do well in my studies, I used the Internet all the time in college. Secondly, because my home is near the school, I am afraid that professors will come to my door late at night, shirtless, with tattoos exposed, and holding controlled knives to seek revenge.
What Lao Qian is curious about is, why is there a 3B war? With so many search engines in China, why is it that 360 alone has been successful, making Baidu as excited as if it had taken a little blue pill? After Lao Qian’s series of trials, he judged a gentleman with a villain’s heart. The analysis of the belly leads to the following conclusions.
1. The root cause of the 3B war
There are many local search engines in China, such as Sosou, Sogou, Zhongsou, Jiji, etc., but none of these caused the excitement of the big boss Baidu. No matter how provocative Sogou was at the beginning, Baidu was still like a gentleman who was sitting still. The reason is actually very simple. Baidu had not yet become a true monopoly, and it had a very strong opponent-GOOGLE. GOOGLE is to Baidu, just like Chen Youliang is to Zhu Yuanzhang. Sosou and Sogou are like Zhang Shicheng to Baidu, not very important opponents, so there was no SB war or SOB war at the beginning... After that, on March 23, 2010 In the early hours of the morning, GOOGLE withdrew from mainland China. Since then, Baidu has officially become China’s search engine monopoly. After that, Baidu users also followed Robin Li, the leader who continued the past and ushered in the future, and entered a new era where the first and second screens of search results were all filled with bidding ads. In the face of huge interests, all monopolies have an inertial mindset to exclude dissidents and maintain their monopoly position. Therefore, Baidu will definitely suppress any threats that can affect its status. Soso, Sogou, Zhongsou, and Jiji have proven with their poor traffic in the GOOGLE era that they are not a threat to Baidu at all. Moreover, Jiji has a government background, and Baidu will not or does not bother to fight with them. This also has the advantage that whenever someone accuses itself of having a monopoly, Baidu can retort: "We don't have a monopoly. China still has search engines like Soso, Sogou, Zhongsou, and Jiji."
Although the launch of the 360 search engine has been very low-key, with the coverage of its 360 browser, it will obviously rewrite the search market structure in the mainland, causing Baidu's New York stock price to hit the largest drop in 10 months. This is definitely a If the monopoly cannot be tolerated, Baidu will definitely eliminate 360 Search at all costs, including affecting customer experience.
Therefore, GOOGLE's withdrawal from China, leaving Baidu alone, is the fundamental reason for the 3B war.
2. Why 360
There are two reasons. The first is as mentioned above. Impacted by 360’s entry into the search market, Baidu’s New York stock price hit its largest decline in 10 months. Its strength cannot be underestimated. Once the pattern of the mainland search market is really rewritten, there will be a question mark as to whether Baidu's monopoly position can be maintained.
Second, Baidu has now become a monopoly in the search market. For example, when Zhu Yuanzhang was still an insurrectionary army, if there were a few people who rebelled together or who were stupid and self-proclaimed kings, Zhu Yuanzhang tolerated it and even tolerated it. There is a good feeling of sympathy and sympathy. And when Lao Zhu really becomes the emperor, and there are still revolts and kings in the country, it would be weird if he didn't kill you. 360 Search was launched after Baidu became a monopoly. Although it is very low-key, do you think that being low-key can avoid being discovered? Uprising has never been a low-key thing.
3. The future market structure of mainland search engines
As usual, after the analysis, Lao Qian has to have some erotic thoughts and imagine the future of literature and art with a passionate heart. Lao Qian believes that the pattern of the mainland search market may not change significantly in the short term. Baidu’s dominance cannot be reversed by 360 for the following reasons:
1. 360 search traffic comes from a single source
The reason why 360 Search’s traffic surged overnight mainly depends on the coverage of 360 Browser. As we all know, the browser competition is very strong, including GOOGLE, Sogou, QQ, Baidu, etc. all have their own browsers. browser, it is difficult for 360 Browser to increase the coverage of its browser.
2. User habits
Most Internet users in China are still accustomed to Baidu search. This habit cannot be changed in a day or two.
3. The algorithm is not independent enough
Lao Qian did a test on his own website www.***.com. He felt that the search results of 360 combine the results of Baidu and Google, and then filter them by himself. They usually delete the advertising content, so the algorithm is not independent enough. , the content overlap rate is relatively high.
4. Baidu’s counterattack
Baidu's counterattack was quite crazy and did not leave much path for 360. For example, Baidu gathered a number of well-known security vendors to form a security alliance, establishing the first search engine-centered security alliance in China's Internet history to crack down on phishing, illegal, fraud and other websites. This is seen by the industry as a way to prevent Qihoo 360 from its strong security alliance. A level prepared in the field (extracted from Baidu Encyclopedia), this is made for 360's trump card-"network security".
5. The way out for 360 search
The only way out for 360 Search is to innovate. Abandon Baidu’s profit-seeking attitude (it can only be a face, because it is essentially about making money), recruit talented people in the search engine industry, improve user experience, and achieve its own breakthrough. , Traffic is something that sometimes does not need help from others. The saying that the wine is good and the alley is deep still makes sense.
The above is some superficial analysis of the 3B war by Wuhan SEO Laoqian. Welcome to my website to discuss together. This article comes from: Wuhan SEOer Qian Jiangjiang’s blog, address: http://www.027seoer.com/ , please indicate when reprinting!
(Editor in charge: Chen Long) Personal space of the author Qian Jiangjiang