I have never really systematically studied online promotion. I personally feel that mass mailing, blogging, forum massing, QQ mass messaging, and some SEO, etc., which everyone is familiar with, are just a tool. If I want to truly gain recognition from others, Yes, it’s not that you put a certain keyword on the home page. It’s not about how many posts a certain person has made. I think online promotion should focus on the following core points.
One: Use the induction theory in psychology. You may be unfamiliar with this, so let me analyze it. First of all, we must figure out what is the purpose of our promotion? What's the result? Obviously, our purpose is to promote our products, and the result is to let customers buy our products. So what will make customers buy and sell our products? Yes, it is thinking, but before this comes into play, psychology It will affect all behaviors of customers. At this time, I call it induction theory, but in terms of psychology, I have no way of knowing whether this really exists. First, we use text to have a visual impact on customers, and then use pictures to evolve the influence. Similar to the titles of articles written by everyone, they are somewhat similar, so when promoting online, do not focus on creating soft articles, which will not have much value. , but to truly use all our current scientific knowledge to understand it, so that we can generate more orders and achieve greater achievements.
Two: Pay attention to the cutting-edge developments in the field and promote them. This is something I just thought of. What is it specifically? First of all, we pay more attention to events, and as human beings we cannot deceive, so we can write comments. But when a person or an event becomes the focus, people will visually recognize the event and find ways to pass relevant information. We need to use the latest information to learn more about the development of events, so don’t blindly follow hot topics and report them immediately. If you go in the opposite direction and promote through comments and speculations, this is very valuable to think about.
Three: Focus on thinking about the social value after the incident. Whenever something happens, there will be people, things, and things. So the three are missing quite a bit, so how can we control these things at a macro level? First of all, when something happens in society, it will affect people and things. At this time, social reports are the most intense. , we can dig out other information from this matter, and at the same time, through these things, we can think about social value.
Internet promotion is not a thing, it is just a way of thinking. In the current Chinese Internet landscape, you can occupy a position instantly. As long as you think about the value in society, no one is willing to do anything for meaningless things. Things, just like me, I will not do things that are meaningless to myself or others. In life, I have always moved towards values and a sense of mission. No matter what industry you are in, if you have and understand these two concepts, I believe you will have a good future. Your life will be full of incomparable value. This article was originally published by Mo Xiangzhao-Mooeoos: http://www.vmicn.com Please keep the link below for reprinting
Thanks to Mo Xiangzhao for his contribution