A solid and reliable website in the search market is one of the benchmark goals of every SEO. We all know that the criteria for judging the quality of a commercial search engine are fast, comprehensive, accurate and stable. Corporate websites are the epitome of the search market. , the four-character policy of fast, complete, accurate and stable is also a criterion for judging the quality of website construction in website optimization.
We all know that the most authentic evaluation of the quality of a website requires user judgment. What is the four-character guideline recognized by users?
Policy 1: Fast
The opening speed of a website directly affects the length of time the user stays. We all know that the time provided by search engines for user queries is generally close to milliseconds. The user experience brought by this kind of technical content makes We clicked our tongues. Therefore, the fast opening speed of a corporate website is very critical to improving the PV of the website. We can define fast here as: the website domain name is opened quickly, the links between web pages are opened, and the website navigation is opened quickly. Pay attention to the premise of fast speed. You must Eliminate all factors that affect "speed", the most important of which is the existence of dead links, which has a significant impact on the website.
Policy 2: Complete
The true meaning of completeness is not to say that a website is all-encompassing. This is unrealistic. The true meaning of completeness is that you decide your website and build your authority. Users land on a website with the help of search keywords. The information on the website must be This keyword is the most detailed, real, and most touching information for users. Only such a website can have the strongest conversion factor. The true meaning of completeness requires us to truly regard content as king in website content construction. Content is user content, and content is authoritative and detailed content. Don’t always talk about originality and pseudo-originality. Even if it is original, it is meaningless to users. meaningful. This is also the reason why many websites can achieve the ultimate in industry segmentation, because they have achieved complete industry information.
Guideline 3: Accurate
The premise of accuracy is generally an accurate reflection of SEO's research on user search keywords. Only if you have a thorough research, can the accuracy of user searches and the accuracy of website content display be achieved during the content construction of the website. Accuracy can be said to be the policy. The concentrated expression of 2, if a website content construction can achieve: the user's reaction when opening a web page is that the content of this web page is the content I need, thus ending the purpose of this search, then the accurate wording policy of website content construction will be In place.
Policy 4: Stability
Stability is the foundation for long-term stability. The stability of a website is the prerequisite for completeness and accuracy. The stability of a website reflects the authenticity of the website. In website optimization, stability is not only the stability of the server, but also the problems of the website architecture, web page titles, descriptions, The stability of the internal links of the web page, the stability of the friendly links of the website, etc. A few days ago, Niu Ren Xiaoyu wrote "Thirteen Controllable Points for Website Optimization", many of which explain the policy of word stability.
The four-word policy for website optimization can be said to be a beneficial guarantee for the healthy growth of a website during the website optimization process. Perhaps many webmasters have more of their own four-word and five-word policies in mind. In short, as long as they use healthy and natural methods The website optimization created is to protect the website.
This article was published by Niu Ren Xiaoyu http://blog.sina.com.cn/1976xiaoyu . Reprinting is welcome. Please indicate the source.
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