After August 25, too many websites were demoted, and too many SEO workers were worried. Worrying is a worry, solving problems is still very important. Today, Wang Shifan would like to introduce the main rescue work he did after the earthquake-external link correlation.
1. Why is the relevance of external links so important?
Why does every SEOER say that the relevance of external links is important? Why are relevant external links considered high-quality external links? Today Wang Shifan wants to explain the importance of the relevance of external links from two directions.
1. From the perspective of website users.
For example, the main service of Wang Shifan Studio Blog is website construction and website promotion for small and medium-sized enterprises. Then, the first thing we have to think about is what kind of potential customers are the potential customers of these services? Obviously, they are the owners of small and medium-sized enterprises. If they need this kind of service, where will they look for it on the Internet? Professional website optimization forums, such as A5's outsourcing section, SEOWHY's order-taking service area, etc., as well as Q&A forums such as Baidu Zhizhi, Sosou Q&A, etc. The website is a good choice for asking questions. If we do external link promotion in such places, the effect will be hundreds of times better than doing external link promotion for Wang Shifan Studio blog on wedding forums. This is the advantage of external link relevance from the perspective of website users.
2. From the perspective of search engines.
As we all know, if A5 can vote once for Wang Shifan Studio Blog and the current number one joke website, the two websites will have the same weight, but the impact on Wang Shifan Studio Blog will be different. If you were asked to choose, you would naturally choose A5 because the correlation is very high. On the other hand, if Wang Shifan now needs to build a joke collection website, the link quality provided by the number one joke site will be higher than that of A5. This is why, in the face of professionalism, search engines give different weights and evaluations.
2. How should novice SEOs start with the relevance of external links?
After talking about the importance of external links, the next step is actual combat. As novice SEOs, how should we improve the relevance of external links? Take the recent order from a Shenzhen wedding dress website that Wang Shifan’s team received as an example!
The client's website is in the category of Shenzhen wedding dresses. The potential customers of the website are mainly people who are getting married in Shenzhen. We position the construction of external link promotion based on the potential customer groups.
1. Construction of relevant blogs.
When it comes to relevant external links, many people will think of forums. Creating two website blogs specifically for customers not only promotes the customer’s business, but is also a good place for us to build external links. Wang Shifan usually builds two blogs, Sina and Tianya, for his clients. For these two blogs, you only need to add a link to the website on their homepage. When the blog reaches a certain level, you can try adding anchor text or text to the article. Hyperlink.
The advantage of a blog compared to a forum is that as long as it reaches a certain weight, the value of this blog will instantly beat any high-weight forum, and the ownership is our own.
2. Search relevant forums.
First, start by searching for forums related to the topic. For example, if our website is about wedding dresses, then the best forum we look for at the beginning is a wedding forum. Second, if marriage-related forums cannot be developed, you can find the marriage section of local forums. Third, the advertising section of large forums.
These three forums require us to do different work. The first and second types are to sign well and write soft articles. It is best to add a website link to the article. The third type requires us to have marriage-related content when posting.
3. Contribution to the Relevance Portal.
After a simple search, there are quite a lot of wedding portals. Wang Shifan has tested this kind of portal website. Our articles only need to be 60% original to pass the review. Of course, the articles need to be useful to users. At the same time as this suggestion, I would like to tell everyone that it is best to check the collection of this portal website. Not all top-ranked websites are satisfactory, so choose a few portals with better collections to submit articles. Generally, industry portals are built by individual webmasters or small companies. They only require a little effort on our part to pass the review, so we don’t need to put too much pressure on ourselves.
4. Release of relevant classification information.
Classified information can not only be used as text external links, but also can bring a certain amount of traffic. What Wang Shifan would like to remind you here is that when publishing classified information, you must learn to add pictures, which can increase a lot of views. In addition, classified information must be updated in a timely manner so that the information will have a good ranking on the website.
5. Exchange of relevant friendly links.
Compared with the above links, friend links should be the most powerful external links at present. The ratio of relevance and breadth of friend links is 4:1, which means that there are 30 friend links, of which 26 must be in the wedding dress category and the other 4 are irrelevant.
Of course, in addition to the above relevant external links, there are many, many more, which require friends to dig out and share with Wang Shifan. Today, I will share it here. Likewise, everyone is welcome to join the QQ group 151237355 to discuss and exchange SEO knowledge and make progress together. This article is originally provided by Wang Shifan's corporate website promotion team www.wanshifan.com .
(Editor: Chen Long) Author Xiao Shi’s personal space